Gain the Microsoft Partner marketing expertise you require to gain tangible ROI on your marketing.

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Award-Winning Microsoft Partner Marketing

Since 2012, the multi-award-winning agency, Maven Collective Marketing, delivered award-winning marketing results to Microsoft Partners globally.

Serving Microsoft CSPs, MSPs, SIs, ISVs, VARs, and Resellers


The Leading Marketing Partner for Microsoft Partners


With over 400,000 Microsoft Partners worldwide, how do you stay afloat in the sea of competition? You need a marketing partner that understands the ins and outs of the Microsoft Partner ecosystem – and thats where Maven Collective comes in. Whether you are a Microsoft CSP, ISV, MSP, SI, or VAR, we guide you to discovering your unique value with our 15+ years of Microsoft Partner marketing experience.

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Working with the Multi-Award-Winning


Maven Collective Marketing differentiates its clients, enabling them to stand out in the oversaturated world of software sameness, elevating them to a category of one, and yielding award-winning results.

The Leading Microsoft Partner Marketing Agency


Witness a tidal wave of client achievements — revenues doubling, a 2000% swell in web traffic, and app revenues rising by over 350% — all powered by strategic marketing that navigates the currents of growth.

Let's Embark on the Journey to Exceed Your Growth Goals

You set goals to achieve them. Let the multi-award-winning Mavens set the path to differentiates your business from the seas of software sameness to the business outcomes you deserve.


Microsoft Partners

Navigating the marketing needs of Microsoft Partners—CSPs, ISVs, MSPs, SIs, and VARs—our expertise spans globally across continents from North America to Europe and beyond, securing success in key markets worldwide.


Awards & Recognitions

Recognizing astounding outcomes by PRDaily’s B2B Agency of the Year, MarTech Outlook’s Top 10 Digital Marketing Agency, and GoodFirms’ Best Company to Work With underscores our position as industry leaders.


Years of Channel Experience

Engaging with the Microsoft Corporation, operating as an ISV and Partner, and now leading as an agency, we’ve navigated the entire Microsoft ecosystem, keeping us attuned to Microsoft Partners’ evolving needs.

Microsoft Marketplace Listings

Get your valuable consulting and product offerings in front of those that need it most. From AppSource to Azure Marketplace, Commercial Marketplace to the Adoption Partner Solution Gallery, the Mavens craft compelling Microsoft listings to attract new leads.

Microsoft Go-To-Market Services

Leverage the reach of Microsoft's Go-To-Market (GTM) Partner offers to drive further interest and awareness to accelerate your market entry. Drive leads and expand your business with B2B Marketing Mavens specialized in Microsoft Partner marketing services, irrespective of your Microsoft Partner classification.

Microsoft Partner Network

Build your professional Microsoft business profile to manage more referrals and showcase your Microsoft Partner certifications, competencies, expertise, solutions served, and more, expanding the reach of your technology products and services with the Mavens.

Microsoft Partner Marketing Experts

Beyond an award-winning, trusted B2B marketing agency, Maven Collective is the go-to firm for Microsoft Partner Marketing expertise with more than a decade of experience marketing for Microsoft CSPs, ISVs, SIs, and MSPs, matched with a results-driven outbound digital marketing strategy.

you are in good hands

THE MAVEN process for success

Maven Collective Marketing is the leading marketing partner for Microsoft Partners, helping them grow their Microsoft practice both through marketing within the Microsoft ecosystem, and further through the execution of a tailored digital marketing strategy.

EFOQUS Microsoft Dynamics 365 ISV Partner - Lars Agger - Business to Business Marketing Services Client


Exhale Deeply,

Achieve More.

“Quite often, vendors are very generic in the way they approach things. Maven Collective Marketing’s understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques. I would highly recommend them.”

Lars Agger

Managing Director, EFOQUS

Our B2B Marketing Work


We specialize in launching Microsoft Partners into success stories. We don’t just raise the bar, we redefine it with strategic marketing that delivers measurable results like:


Increases in Website Traffic


Increases in Leads


Increases in Revenue

Microsoft Partner Products


Our decade of expertise working with Microsoft Partners has allowed us to create the first-of-their kind B2B marketing products to enable Microsoft Partners to evaluate and optimize their performance.

MS Partner Digital Performance

Learn where you stand against your 400,000+ competitors, optimize your performance, and elevate your brand presence in the Microsoft ecosystem with the quick, easy, and affordable MS Partner Digital Performance Self-Audit.

Microsoft AppSource Listing

Differentiate your Microsoft AppSource listings from the 9,000+ Consulting Services listings and counting you are competing with in the North American market every single day with the simple and straightforward Microsoft AppSource Listing Self-Audit.

Ready To Exceed Your Business Goals?

Speak to our B2B Marketing Mavens and discover how the Mavens navigate the path to help you reach and exceed your goals today. Book your session with the Mavens!

Meet the Team


multi-award winning b2b digital marketing mavens
Maven Collective Marketing was born out of our insatiable passion for all aspects of B2B marketing and technology. We are a versatile, entrepreneurial, dedicated team of seasoned and innovative B2B marketing strategists, practitioners, analysts, and iterators.

We are proudly female-founded and female-owned, committed to diversity and inclusion, focused on curating an empowering, curious and innovative workplace. We are dedicated to working with Business-to-Business (B2B) software organizations, just like you, to transform and improve their marketing strategy and practices to measurably improve their results.

B2B Marketing Experts Published & Featured in

The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

B2B Marketing Insights & Resources


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