Get expert Microsoft Partner marketing support that drives tangible ROI, powered by our Microsoft Partner Global Benchmark & Success Index.
Turn Microsoft Partner data into your competitive advantage
Turn Microsoft Partner data into your competitive advantage
With over 500,000 Microsoft Partners worldwide, how do you stay afloat in the sea of competition? You need a marketing partner that understands the ins and outs of the Microsoft Partner ecosystem – and that’s where Maven Collective® comes in. Whether you are a Microsoft Channel Partner (CSP/MSP/VAR), SI, or Software Development Company (ISV), we guide you to discovering your unique value with our 19+ years of Microsoft Partner marketing experience. Watch the Maven Collective® video now!
Witness a tidal wave of client achievements — revenues doubling, a 2000% swell in web traffic, and app revenues rising by over 350% — all powered by strategic marketing that navigates the currents of growth.
You set goals to achieve them. Let the multi-award-winning Mavens set the path to differentiates your business from the seas of software sameness to the business outcomes you deserve.
Navigating the marketing needs of Microsoft Partners—Channel Partners (MSPs, CSPs, VARs), SDCs (ISVs), and SIs—our expertise spans globally across continents from North America to Europe and beyond, securing success in key markets worldwide.
Recognizing astounding outcomes by PRDaily’s B2B Agency of the Year, MarTech Outlook’s Top 10 Digital Marketing Agency, and GoodFirms’ Best Company to Work With underscores our position as industry leaders.
Engaging with the Microsoft Corporation, operating as an SDC (ISV) and Partner, and now leading as an agency, we’ve navigated the entire Microsoft ecosystem, keeping us attuned to Microsoft Partners’ evolving needs.
Get your valuable consulting and product offerings in front of those that need it most. From AppSource to Azure Marketplace, Commercial Marketplace to the Adoption Partner Solution Gallery, the Mavens craft compelling Microsoft listings to attract new leads.
Leverage the reach of Microsoft's Go-To-Market (GTM) Partner offers to drive further interest and awareness to accelerate your market entry. Drive leads and expand your business with B2B Marketing Mavens specialized in Microsoft Partner marketing services, irrespective of your Microsoft Partner classification.
Build your professional Microsoft business profile to manage more referrals and showcase your Microsoft Partner certifications, competencies, expertise, solutions served, and more. With the Mavens, you’ll expand the reach of your technology products and services.
Beyond an award-winning, trusted B2B marketing agency, Maven Collective® is the go-to firm for Microsoft Partner Marketing expertise with more than a decade of experience marketing for Microsoft Channel Partners (CSPs, MSPs, VARs), SDCs (ISVs), and SIs, matched with a results-driven outbound digital marketing strategy.
Maven Collective® Marketing is the leading marketing partner for Microsoft Partners, helping them grow their Microsoft practice both through marketing within the Microsoft ecosystem, and further through the execution of a tailored digital marketing strategy.
EFOQUS
“Quite often, vendors are very generic in the way they approach things. Maven Collective Marketing’s understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques. I would highly recommend them.”
Lars Agger
Managing Director, EFOQUS
We specialize in launching Microsoft Partners into success stories. We don’t just raise the bar, we redefine it with strategic marketing that delivers measurable results like:
EFOQUS wanted to pivot to a product-based organization and position itself as a leading Microsoft Software Development Company (formerly ISV).
Learn where you stand against your 400,000+ competitors, optimize your performance, and elevate your brand presence in the Microsoft ecosystem with the quick, easy, and affordable MS Partner Digital Performance Self-Audit.
Differentiate your Microsoft AppSource listings from the 9,000+ Consulting Services listings you’re competing with in the North American market every day using the simple, straightforward Microsoft AppSource Listing Self-Audit.
Speak to our B2B Marketing Mavens and discover how the Mavens navigate the path to help you reach and exceed your goals today.
The 2026 Microsoft Partner Global Benchmark & Success Index highlights a clear shift in the Microsoft ecosystem where growth favors the Partners who execute with focus. These seven strategic moves show where momentum is building and how Microsoft Partners can turn access into measurable growth.
Discover how AI tools transform blogs and webinars into podcasts, no studio or hosts needed. Learn which AI audio generators work best, our workflow, and what’s next.
Microsoft co‑op funds are earned, not guaranteed. This blog explains how co‑op funding works, what you can claim, and how to turn expiring incentives into long‑term marketing impact.
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