Discover our Award-Winning B2B Marketing Work

B2B Marketing WORK & Expertise You Can Measure

Working with Microsoft Partners worldwide, we deliver award-winning B2B marketing along with the expertise you need to measure your marketing ROI and business successes.

Working with the Multi-Award-Winning


Maven Collective Marketing differentiates its clients, enabling them to stand out in the oversaturated world of software sameness, elevating them to a category of one, and yielding award-winning results.

Working with the Microsoft Partner Marketing Agency


"Maven Collective Marketing far exceeded expectations delivering a Partner Program Workshop. We look forward to reaping further value from their expertise in the Microsoft Partner community."

Mike Dickerson, CEO, ClickDimensions

Understand the Market

Working with the Microsoft Corporation and Microsoft Partners for more than a decade, Maven Collective Marketing understands the complex Microsoft ecosystem Microsoft Partners must navigate to succeed in the saturated market.

Build Upon Success

The Mavens drive measurable results for their clients, building upon years of award-winning success and hundreds of B2B marketing projects with the Microsoft Corporation and Microsoft Partners worldwide.

Drive Results Relentlessly

Our purpose and passion is to match measurable marketing initiatives, both online and offline as well as within the Microsoft Partner ecosystem, with our clients’ real business goals to drive metric-driven success that can be measured and improved year after year.


We bring brands, websites, content, events, and media to life for Microsoft Partners worldwide. Browse some of our award-winning work.

Microsoft SI & ISV Partner

EFOQUS partnered with Maven Collective Marketing to launch their EFOQUS brand to the North American market. Building upon that partnership, the Mavens have lead their website redesign/rebranding project, virtual events, and Microsoft AppSource listings.
Website Design/Development
Microsoft AppSource Listing
Virtual Events/Event Production

Microsoft ISV Partner

BONZAI brought on Maven Collective Marketing to evaluate their website performance, competitive benchmarketing, buyer journey, and marketing conversions. Working with Maven Collective, BONZAI increased its revenue by 176% and achieved the desired business acquisition.
Website Redesign/Brand Relaunch
Buyer Journey Nurture Marketing
SEO/SEM Content Strategy
Event Marketing/Production

Microsoft CSP Partner

Steeves and Associates hired Maven Collective to facilitate consistent communication with their clients and prospective clients to drive active usage and new projects. Working with Maven Collective, Steeves and Associates increased website traffic by 542%, organic search traffic by 1,142%, and leads by 442%.
Microsoft AppSource/Azure Marketplace Listings
Microsoft Partner Network/Co-Sell/GTM Services
Virtual Events/Conference Production Marketing
SEO Blogging/Content Marketing

Microsoft CSP Partner

Klarinet Solutions brought Maven Collective Marketing in to provide a full audit of their current marketing plan and determine areas for improvement. Working with Maven Collective, Klarinet Solutions increased social media impressions by 3000%, webinar attendance by 285%, and net contacts by 214%.
SEO/SEM Content Strategy & Blogging
Email Nurture Marketing/Marketing Automation
Web Development & Maintenance
Webinars/Virtual Event Management

Microsoft ISV Partner

Orchestry partnered with Maven Collective Marketing to launch their Microsoft Teams and Microsoft 365 application to the market during the global pandemic. Working with Maven Collective, Orchestry generated 1,250 leads in the first year alone & added 45 global partners to its Global Partner Network.
SEO Blogging/Content Marketing
Email Nurture Marketing/Marketing Automation
Microsoft AppSource/Azure Marketplace Listings
Microsoft Co-Sell/Partner Solution Gallery Adoption

Microsoft MSP Partner

Catapult ERP began working with Maven Collective to improve their content marketing, SEO blogging, lead generation, conversion optimization and email marketing. Working the Mavens, Catapult ERP increased website traffic by 350%, search engine organic traffic by 335% and website leads by 300%.
eBook/Whitepaper/Guide Downloadable Content​
SEO/SEM Content Strategy & Blogging
Email Nurture Marketing/Marketing Automation
Lead Generation/Conversion Optimization

Managed IT Service Provider

Point to Point Solution Inc brought in Maven Collective Marketing to refresh their logo to more clearly represent their brand and value to customers. Maven Collective Marketing was also responsible for researching and designing solutions overview assets tailored to different industries.
Brand Redesign
Industry-Focused Sales Sheets
Service Overview Package
Supporting Social & Business Profile Graphics

Microsoft SI Partner

Gestisoft engaged Maven Collective Marketing to define their brand and craft a compelling narrative, based on quantifiable results from clients, to submit an award-winning entry to the IMPACT awards, in which Gestisoft was a finalist in the 2021 Impact Awards in the category of Regional Cloud Solution Provider.
Copywriting & Content Development
Boilerplate Messaging
Brand Positioning
Award Submissions

Microsoft VAR & ISV Partner

PowerObjects partnered with Maven Collective to build content for their new educational website. The Mavens delivered downloadable lead generation assets against extremely tight deadlines to provide points of conversion for the website.
Digital Marketing Strategy
Educational Ebook Development
Tactical How-To Whitepaper Development
Lead Generation/Conversion Optimization

Microsoft Partner Marketing Clients


Maven Collective Marketing - B2B Marketing Agency Client - Microsoft
Exclusive Content Marketing Services Partner - MSDynamics World
Maven Collective Marketing - B2B Marketing Agency Client - Companial
long view systems logo
clickdimensions logo
Maven Collective Marketing - B2B Marketing Agency Client - Power Objects
Marisa Goldenberg - BONZAI CEO - Microsoft ISV - Microsoft Partner Marketing



“Maven Collective Marketing has elevated our brand to new heights, from every individual piece of educational collateral to our stunning and comprehensive website. Although the website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a demo.”

Marisa Goldenberg 


B2B Marketing Experts


The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

B2B Marketing Insights & Resources


Get the Mavens' B2B Insights Right to Your Inbox

By subscribing, you’re agreeing to being added to our mailing list. Read our privacy policy for more on how we manage your data.