The B2B Marketing Partner for Microsoft Partners


As the dedicated marketing partner for Microsoft CSPs,  MSPs, VARs,  ISVs,  SIs, and  Resellers, Maven Collective leveraged learnings from working with 100s of Partners to develop these convenient, easy, and affordable MS Partner products elevate performance and differentiate their brand in the sea of sameness.

B2B Marketing Products


Maven Collective Marketing has worked with 100s of Microsoft Partners for over a decade to develop these profound and insightful performance driven products from the true insights derived across our experience with the Microsoft Partner Channel.  


Maven Collective Marketing CEO & Founder, and former Unified Communications TAP Program Manager at Microsoft, Erica Hakonson, recognized this gap in the market for Microsoft Partners. Leading the Mavens to create the first-of-their-kind products, backed by her years of experience working with Microsoft Partners, delivering the tools to improve your insights, performance and relevancy. 

Erica Hakonson Maven Collective Marketing Principal & Founder

A Message from Our CEO

 “For more than fifteen (15) years, I’ve worked closely with Microsoft Partners. A common thread seen across many in the channel is the lack of the resources, capacity, and/or budget. Our recently launched, exclusive Microsoft Partner products, scale to fit any budget and equip Microsoft Partners with the tools to garner insights, drive performance and build better reach & visibility.  With our proprietary MS Partner Digital Performance Self-Audit and the AppSource Listing Self Audit Products, Partners gain the expertise our Microsoft Partner Marketing Mavens deliver in cost-effective, digestible, and action-oriented packages..”

Erica Hakonson

CEO, Maven Collective Marketing

Award-Winning B2B Marketing Products


MS Partner Digital Performance Self-Audit

The Maven Digital Performance Self-Audit is designed for Microsoft Partners looking to benchmark against competitors to optimize their presence and performance in the industry. Learn where you currently stand, and implement our recommendations to stand out with the:

  • Detailed Digital Performance Self-Audit Template
  • Comprehensive How-to Audit Guide
  • Key Benchmarking Performance Indicators 
  • Unique Selling Proposition Guide
  • Maven Audit Analysis
  • One-on-One Consultation 

Microsoft AppSource Listing Self-Audit

The Maven Microsoft AppSource Listing Self-Audit is designed for Microsoft Partners looking to maximize the value derived from their Consulting Services listings on Microsoft AppSource. Optimize your listings by following our:

  • Simple AppSource Listing Audit Template
  • Comprehensive How-to Audit Guide
  • Best Practices for AppSource Consulting Services Listings
  • Competitive Analysis of Direct Competitor Listings
  • Maven Audit Analysis
  • One-on-One Consultation

B2B Marketing Products for All Types of Microsoft Partners


Maven Collective B2B Marketing Agency Services - B2B Marketing Agency - Inbound Marketing icon


Our Microsoft AppSource Listing Self-Audit product is a popular choice for Microsoft Managed Service Providers, Cloud Service Providers, and System Integrator looking to evaluate and optimize their current Consulting Services listings on the Microsoft Commercial Marketplace. 

Maven Collective B2B Marketing Services - B2B Branding Positioning icons


Our MS Partner Digital Performance Self-Audit product has helped Microsoft Value Added Resellers accelerate their success by learning how they fare against the competition, and using our tailored recommendations to stand out in the Microsoft ecosystem. 

Maven Collective B2B Marketing Agency Services - SEO SEM Social Media icon


Our MS Partner Digital Performance Self-Audit product is also a popular choice for Microsoft Independent Software Vendors looking to distinguish their brand in the oversaturated Microsoft ISV market by evaluating their digital performance and honing their unique value proposition.

B2B Marketing Products Clients



Strategic Microsoft Partner Marketing

“Engaging Maven Collective for a review of our Microsoft Marketplace listings yielded impactful insights that we will use moving forward. Working with their expert team is an 11 out of 10. We will continue to work with them to garner their expertise and would highly recommend the Mavens.”

Sean Culbert

Director, Strategic Alliances, Microsoft, Long View Systems

sean culbert headshot

Build Upon Award-Winning B2B Marketing Success

B2B Digital Marketing Agency - AVA Digital Awards - Maven Collective Marketing B2B Website Platinum Winner
B2B Digital Marketing Agency - Web Awards - Maven Collective Marketing Web Development Winner
B2B Digital Marketing Agency - Summit Creative Award - Maven Collective Marketing Bronze Winner
B2B Digital Marketing Agency - Stevie Women in Business Awards - Maven Collective Marketing Silver Winner
B2B Digital Marketing Agency - Maven Collective Marketing - Clutch Canadian Top Ranked Marketing Agency
B2B Digital Marketing Agency - DataBird Business Journal - Top Small Business Maven Collective Marketing - Bronze Winner

Getting Started With Your New B2B Marketing Partner


We are a seasoned team of award-winning B2B marketing professionals with decades of experience with the Microsoft Partner ecosystem. As the leading marketing partner for Microsoft Partners, we have gathered invaluable insights that have allowed us to create B2B marketing products that are the first of their kind.

If you are interested in working with the Mavens but perhaps don’t have the funds to fully commit to an engagement with an external agency, our products are a great fit for you. After culminating decades of expertise, we have gathered our insights to help Microsoft Partners stand out from the crowd with quick, easy, and affordable self-audits.  

Maven Collective Marketing collaborates with Microsoft Partners on their digital marketing initiatives for the long-term, as partners in success. The first engagement with Maven Collective commences our starting line, but traditionally our most successful engagements are ongoing initiatives dedicated to achieving your growth goals for the long-term.

Maven Collective Marketing exclusively works with Microsoft CSPs, MSPs, VARs, ISVs, SIs and Resellers. We’ve worked in the Microsoft ecosystem with Microsoft 365 and Dynamics 365 Partners for decades to help each client stand out in the sea of software sameness.

B2B Marketing Experts Published & Featured In

The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

Want to better understand your Microsoft Partner performance?