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Upon new market entry into Vancouver, British Columbia in 2018, the long-standing EFOQUS brand in Denmark was poised to become a leader in the Canadian Microsoft market. EFOQUS needed a marketing partner well-versed in the North American Microsoft ecosystem to communicate its value directly with the Canadian segment.
Enter Maven Collective Marketing, with its award-winning expertise in Microsoft Partner Marketing, an obvious choice to assist EFOQUS to establish its brand in North America. Over the years, the trusted Microsoft Dynamics 365 Business Central Partner has evolved from a service-first to an app-first business model with the marketing strategy lead by Maven Collective Marketing.
EFOQUS commenced its work with Maven Collective Marketing to position itself as a leader in the North American Microsoft ISV market. In addition to a successful strategic shift, the engagement with Maven Collective has yielded a significant measurable results.
Increase in Total Revenue
Increase in Application Revenue
Increase in Organic Search Traffic
Increase in Website Users
Working with hundreds of Microsoft Partners globally, Maven Collective Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness.
Access the full EFOQUS Case Study to learn more about how EFOQUS’ partnership with Maven Collective Marketing led to the achievement of a Gold Davey Award.
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