The B2B Marketing Partner for Microsoft Partners


Maven Collective Marketing is the dedicated marketing partner for Microsoft CSPs, Microsoft MSPs, Microsoft VARs, Microsoft ISVs, Microsoft SIs, and Microsoft Resellers, proficient in the full gamut of B2B marketing services.

The B2B Marketing Partner for Microsoft Partners


Maven Collective Marketing is the dedicated marketing partner for Microsoft CSPs, Microsoft MSPs, Microsoft VARs, Microsoft ISVs, Microsoft SIs, and Microsoft Resellers, proficient in the full gamut of B2B marketing services.

B2B Marketing Services Clients


"Datamaran has worked with many marketing agencies over the years, and none have had the deep understanding of SaaS the Mavens do. I highly recommend working with these B2B technology marketing experts to achieve that next level of growth for your business!"

Marjella Alma, CEO, Datamaran

Microsoft Partner Marketing

The Microsoft Partner ecosystem is complicated and ever-evolving. Let the Mavens guide you to co-sell status, strengthening your Microsoft Partner Network profile with well-positioned AppSource and Azure Marketplace listings.

B2B Marketing Strategy & Brand Positioning

Establishing your corporate identity is challenging. But with B2B marketing service experts on your side, you’ll be empowered to present your unique value proposition with memorable design elements, a distinctive tone, and a clear mission statement.

B2B Inbound Marketing & Lead Generation

Educational content is the key to attracting leads and potential customers. Engage with the Mavens to create content that demonstrates your technical knowledge of the Microsoft ecosystem and is not only relevant to your existing B2B audience, but also search engine optimized to draw in more potential customers.

B2B Digital Marketing Agency - AVA Digital Awards - Maven Collective Marketing B2B Website Platinum Winner
B2B Digital Marketing Agency - Web Awards - Maven Collective Marketing Web Development Winner
B2B Digital Marketing Agency - Summit Creative Award - Maven Collective Marketing Bronze Winner
B2B Digital Marketing Agency - Stevie Women in Business Awards - Maven Collective Marketing Silver Winner
B2B Digital Marketing Agency - Maven Collective Marketing - Clutch Canadian Top Ranked Marketing Agency
B2B Digital Marketing Agency - DataBird Business Journal - Top Small Business Maven Collective Marketing - Bronze Winner

types of B2B Marketing Services


Strategic Projects

Transform with our fixed-fee projects, like a website relaunch. Define your scope and trust in a clear, committed path to success, with no surprises in cost.

Structured Packages

Achieve consistent excellence with our packages, like brand messaging framework. Get a set number of quality deliverables at a fixed price.

Objective Progressions

Focus on your goals by setting a clear course with defined objectives and a fixed timeline, ensuring dedicated and undeviating progress.

Ongoing Retainers

Gain access to a defined scope of work for projects that need continuous management, ensuring results-driven engagement and support when needed.
Jessie Blodgett Headshot


Leading Consulting & Strategy

“We depend on Maven Collective Marketing for their in-depth expertise and understanding of the Microsoft ecosystem and Partner channel. Working with the Mavens yields us high-quality leads and opens doors to new opportunities for Collectiv. We look forward to our continued partnership!”

Jessie Blodgett 

Director of Marketing, Collectiv

Get to Know Your Team


The Mavens join you as an extension of your team, becoming your Microsoft Partner marketing team and propelling your business forward with expertise you can measure.

Erica Hakonson

Chief Executive Officer

Melissa Battista

B2B Digital Marketing Strategist

Samridhi Sharma

B2B Digital Marketing Strategist

Chloe Luu-Tran

B2B Digital Marketing Coordinator

Arianna Ardenne

B2B Digital Marketing Strategist

Mandy Brar

B2B Digital Marketing Specialist

Beyond the basics

More B2B Marketing Services

B2B Digital & Web Performance Audit

Are you driving quality traffic to your website and attracting the right customers? Deploy our B2B marketing proficiencies to investigate the health of your site based on parameters like page load time, call-to-action placements, search engine optimized content, and overall online presence to help you identify areas for improvement.

B2B Outbound Marketing & Paid Advertising

Build workflows and start engagement based on the interests of your target audience to proactively communicate the benefits of your managed services, independent solutions, applications and consulting expertise with incentivizing material that gets results for your Microsoft and business-wide practices.

B2B Email Nurture Marketing

Generating leads is not enough, it is nurturing them and guiding them towards conversion that will help you grow your business. Let the Mavens curate a tailored roadmap for your B2B audience with email optimization best practices.

B2B Virtual/Live Event Marketing

Virtual event planning is not as straightforward as it seems. Schedule, plan, and host successful virtual events for your B2B audience as we guide you through building your audience, tracking registrations, promotional activities, designing inviting assets, all the way through to live event facilitation and post-session engagement. Inquire to learn more!

B2B Website Design & Development

The ideology of less is more is crucial when it comes to B2B web development. Make the most of our expertise and knowledge of competing firms in the Microsoft Partner network to provide an intuitive and user-friendly experience across your website, while delivering the user experience and conversion optimization opportunities to drive results.

B2B Social Media & Public Relations

Establish your online presence beyond your website. Rely on our B2B marketing services to help you grow your online footprint and build mutually beneficial relationships in your industry through various social media channels and media relations.

Getting Started With Your New B2B Marketing Partner


Maven Collective Marketing are a seasoned team of award-winning business-to-business marketing professionals that have tallied decades of experience with the Microsoft Partner ecosystem. Get started on achieving your marketing and business goals with the Mavens.

Schedule an introductory sessions with Maven Collective Marketing to learn more about our Microsoft Partner Marketing expertise while defining your marketing goals and business outcomes for working with the Mavens.

Maven Collective Marketing collaborates with Microsoft Partners on their digital marketing initiatives for the long-term, as partners in success. The first engagement with Maven Collective commences our starting line, but traditionally our most successful engagements are ongoing initiatives dedicated to achieving your growth goals for the long-term.

Maven Collective Marketing exclusively works with Microsoft CSPs, MSPs, VARs, ISVs, SIs and Resellers. We’ve worked in the Microsoft ecosystem with Microsoft 365 and Dynamics 365 Partners for decades to help each client stand out in the sea of software sameness.

B2B Marketing Experts Published & Featured In

The Globe and Mail - Maven Collective Marketing - B2B Marketing Services Author
BCBusiness Published Author Erica Hakonson - B2B Marketing Agency Services
B2B Marketing Agency Author Erica Hakonson - Thrive Global B2B Marketing Leadership
CanadianSME Magazine - Maven Collective Marketing Erica Hakonson Published B2B Marketing Author
B2B Marketing Services Agency - CMSWire Feature Erica Hakonson

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