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Maven Collective Marketing is an award-winning B2B Digital marketing agency that has benchmarked digital performance on 200+ Microsoft Partners globally. The Maven Digital Performance Self-Audit is designed for Microsoft Partners looking to benchmark against competitors to optimize their presence and performance in the industry.
Figure out what is working and what isn’t to help you hone your marketing strategy with confidence.
Understand how you compare to other Microsoft Partners based on data collected from competitive benchmarking.
Apply the expert targeted recommendations provided by the Mavens to yield immediate measurable results.
WCA Technologies
Phoebe Nickie
Sales and Administrative Support, WCA Technologies
Our Digital Performance Self-Audit template measures and scores five strategic categories*. Score ranges are based on competitive benchmarks for the industry. Recommendations are offered at the end of each section with tips on how to improve your score.
*BONUS: Now includes a sixth AI brand messaging category.
Each section plays an important role in determining your overall web performance. Here’s how:
Digital analytics are critical to examining and evaluating your digital performance. Leveraging digital analytics you’ll generate actionable insights from quantitative data, and determine how, or if, users are engaging with your website.
Usability engagement is difficult to measure, but vital to assess. Evaluating usability engagement enables you to view the structure and layout of your website through a lense of a website user, building intuitive engagement paths to boost usability.
Web performance measures the technical elements of the website. Proper technical/web performance is essential to delivering a seamless browsing experience when navigating to and through your website.
Conversion analytics review the path to conversion for website users. While site traffic and visits are significant, conversion analysis of all relevant elements as a whole will determine how easy it is for users to convert to high-value leads.
Search analytics evaluate if/how your website is displaying as results in search engines. It’s critical to dive into search analytics to make sure your website is optimized for search engines to enable critical paths to deliver website traffic.
Brand messaging evaluates how well you communicate your value proposition to your audience. It’s critical to dive into brand messaging to ensure your website describes your business accurately and clearly to prospects.
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Maven Collective Marketing has benchmarked more than 200 Microsoft Partners worldwide. Through this work, we’ve created a valuable Key Benchmarking Report. Here you’ll find the critical statistics you need to measure your performance against your competitors to strategize and monitor improvements. Additional targeted recommendations are also provided.
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Our USP Messaging Framework is a detailed manual to guide you in building a narrative aligned with your Unique Selling Proposition. Since clear messaging is one of the most challenging marketing initiatives for organizations, use this tool to identify your distinctive tone and craft your compelling, concise mission statement.
A self-audit is your first step to crafting an effective, impactful marketing strategy – one that builds impressive, measurable marketing ROI. Conduct the Maven Digital Performance Self-Audit to examine your website performance in depth and see how you rank amongst the competition. Then, significantly boost your results through our proprietary performance improvement recommendations and coaching.
A digital audit gives you a comprehensive overview of your performance across all platforms and channels to reveal what’s working and what isn’t. It typically uses industry averages as a benchmark so you can see where you stand in comparison to your competitors.
Competitive Benchmarking compares your performance against your competitors’ to show where you stand. It provides useful knowledge and insights on your digital marketing campaigns, enabling you to more confidently pivot your marketing strategy.
A Unique Selling Proposition (USP) is a short statement that defines what makes your business stand out from your competitors. Our USP Messaging Framework shows you how to craft an inspiring mission statement and define your USP clearly.
The Maven Self-Audit Package provides insights on 20 factors over 5 different categories, and is ideal for those already familiar with all aspects of digital performance.
The Digital Performance Audit and Competitive Benchmarking Package dives even deeper, giving you a holistic view of your marketing performance. You’ll learn exactly how you rank against industry competitors.
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