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The Microsoft Partner Marketing
Resources Hub

Welcome to your go-to hub for all things Microsoft Partner marketing! Find expert-crafted resources, tools, and strategies to help you thrive in the Microsoft ecosystem.
Maven Collective Marketing Blogs

Blogs

Fuel your Microsoft Partner marketing with fresh insights and high-impact tips.

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Maven Collective Marketing Resources

Resources

Transform your Microsoft Partner strategy with proven tactics and expert guidance.

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Maven Collective Marketing Webinars

Webinars

Learn expert marketing insights and actionable, real-world tactics in every session.
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Maven Collective Marketing Media

Media

Tune in to podcasts featuring conversations with Microsoft ecosystem leaders.

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Cover graphic for Maven Collective and Microsoft Dynamics World webinar: FY27 Microsoft Partner Landscape: Shift Happens, Leaders Adapt
Featured

FY27 Microsoft Partner Landscape: Shift Happens, Leaders Adapt

Explore the trends, opportunities, and Partner data shaping success in FY27. Get the insights you need to adapt, grow, and stay ahead when shift happens.
Watch Now

Microsoft Partner Marketing Blogs

FY27 compass graphic representing Microsoft FY27 updates, partner priorities, and the evolving Microsoft Partner landscape

FY27 Microsoft Partner Landscape: Microsoft Updates Every Partner Leader Should Be Watching

From AI and Marketplace to Frontier Accelerate and Co-Sell opportunities, explore the Microsoft FY27 trends every Partner should have on their radar.
Read Now
Speedometer graphic symbolizing the acceleration of AI transformation through Microsoft Frontier Accelerate.

Understanding Microsoft Frontier Accelerate and Its Impact on Partners in FY27

Explore Microsoft's Frontier Accelerate framework and discover how Partners can align services, GTM strategies, and customer engagements to support AI transformation.
Read Now
Pink icons representing a group of professionals standing behind a podium, symbolizing partner networking, collaboration, and community engagement at PartnerIn Vibe 2.0.

Microsoft Partner’s Guide to PartnerIn Vibe 2.0

PartnerIn Vibe 2.0 brings Microsoft Partners together in Provo, Utah, for three days of peer learning, professional development, and community connection. Here's what to expect from the event, who should attend, and how to make the most of your time in Utah.
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Discover More Insights

Microsoft Partner Guides To Win More Business

2026 Microsoft Partner Global Benchmarking & Success Index

It’s hard to grow when you don’t know where you stand. This report reveals how leading Microsoft Partners are rising above the rest, and how you can too.

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Microsoft Copilot Mastery Guide

The Ultimate Microsoft Copilot GTM Strategy Guide

Struggling to differentiate your services in a crowded market? Learn how to integrate Microsoft Copilot into your offerings to stay competitive and deliver added value to your clients.

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Explore Partner Reports & Guides

Sharpen Your Skills With Microsoft And AI Webinars

Cover graphic for Maven Collective and Microsoft Dynamics World webinar: FY27 Microsoft Partner Landscape: Shift Happens, Leaders Adapt

FY27 Microsoft Partner Landscape: Shift Happens, Leaders Adapt

Explore the trends, opportunities, and Partner data shaping success in FY27. Get the insights you need to adapt, grow, and
Watch on Demand

Shift Happens: Here’s What 300+ Microsoft Partners Revealed

Explore insights from 300+ Microsoft Partners and 185,000 data points on leads, marketplace, funding, and growth opportunities.
Watch on Demand
Start Learning

Tune In: Microsoft Podcasts For B2B Growth

PartnerTalks Maven Collective Marketing Podcast

PartnerTalks Building Marketplace Presence

Learn about the common mistakes Partners make while building their Marketplace presence and secrets to effective Marketplace listings.
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Partner Readiness for 2025

Learn how Microsoft partners can stay competitive in 2025, exploring differentiation strategies, the impact of AI and Copilot, leveraging Microsoft’s
View Media

Unveiling Groundbreaking Microsoft Partner Report

Dive into the 2025 Microsoft Partner Benchmark Report and reveal what data says about the ecosystem.
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Listen to Expert Conversations

Frequently Asked Questions

Microsoft Partner Marketing FAQs

Where can I find marketing tools for Microsoft Partners?
Find expert-made marketing tools for Microsoft Partners on Maven Collective’s Resources page. From Microsoft Partner guides and checklists to webinars and podcasts, we equip Partners with free, practical resources to grow with confidence and stand out in the Microsoft ecosystem.
How do I measure the success of Microsoft Partner marketing campaigns?
Measure the success of Microsoft Partner marketing campaigns by tracking key performance metrics such as leads generated, conversion rates, pipeline influenced, and cost per acquisition. For marketplace-focused efforts, monitor listing views, co-sell referrals, and transactable offer conversions. Maven Collective helps Partners connect these metrics to business outcomes, so you can clearly see the ROI of your marketing investment. Talk to a Microsoft Partner marketing expert now
How can Microsoft Partners and B2B businesses increase lead generation?
Microsoft Partners and B2B businesses can increase lead generation by combining a strong Microsoft marketplace presence with targeted digital marketing. This includes optimizing Microsoft Marketplace listings, running paid media campaigns, and leveraging webinars, podcasts, and thought leadership content to build trust. Maven Collective provides Microsoft Partners with the tools, strategies, and execution support to attract high-quality leads consistently.
What’s the best way to promote my app on Microsoft Marketplace?
Promote your app on Microsoft AppSource by following our Checklist for AppSource Consulting Listings to properly set up and optimize your listing. Then, watch our on-demand webinar, FY26 Maximizing Value of Microsoft Marketplace & Transacting Through Marketplace, to learn proven strategies for increasing visibility and starting to transact successfully.

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