Continue Implementing the BEACH Framework by Showcasing Your Subject Matter Expertise
Estimated Read Time: 2 minutes
Intended Audience: Microsoft Partners, B2B Marketing Strategists, B2B Business Owners
To achieve sustainable, long-term success with Microsoft Partner Marketing, you must first set short-term achievable milestones. In our 5-part digital marketing strategies series for Microsoft Partners, we are sharing tips for solidifying your digital strategy to help you compete in 2023 and beyond.
In part 1 of the BEACH series, we discussed how to conduct competitive benchmarking to determine your unique value proposition. In this blog, we will discuss Part 2 of 5 in the strategic BEACH framework, Expertise.
Once you’ve conducted competitive benchmarking to determine what makes you stand out, showcasing your subject matter expertise will help you shine in the sea of software sameness.
By implementing the 5-part BEACH framework: Benchmark, Expertise, Approach, Calculate, and Habitat, you can generate demand online and achieve award-winning, measurable results.
Why Showcasing Your Subject Matter Expertise is Important
With the vast array of Microsoft Partners today, it can be difficult to convince prospects to work with you if they have minimal prior knowledge of what you offer. People are more likely to conduct business with experts they have an established a connection with than another faceless software company they have never heard of before.
If you want people to put trust in you to solve their pain points, you need to showcase your subject matter EXPERTISE while familiarizing them with your outstanding software/software services. Humbly, toot your own horn, it is wildly effective if with an educational purpose.
How to Demonstrate Your Subject Matter Expertise
Here are three simple ideas to demonstrate your subject matter expertise and generate interest:
- Communicate the depth of your knowledge to your audience with seminars, workshops and whitepapers.
- Put your thought leadership on display with featured content on your blog, article writing for other website and/or speaking at a conference.
- Present your most valuable professionals & subject matter experts as the face of your company by showcasing their knowledge and profiles.
By utilizing your social media platform to build a community that interacts with and speaks directly to your audience while showcasing your subject matter experts, you can checkmark everything on the list.
Demonstrating your subject matter expertise by focusing on these three components will help you establish brand credibility and authority, capturing the interest of potential clients to work with you.
Leverage Your Subject Matter Experts (SMEs) to Achieve Your Marketing Goals
SMEs know the products/solutions better than anyone. They can help you ensure the right message is getting across to the right audience, and that your marketing efforts are not being drowned out by your competition.
Your Microsoft MVPs and SMEs can provide insight and perspective to elevate your content and portray a detailed picture of your product. Presenting your subject matter experts as the face of your company will help market your company as an expert provider of Microsoft solutions and will attract businesses that your company may not necessarily have been on the radar for otherwise.
Stand Out Against Competitors by Showcasing your Subject Matter Expertise
Showcasing your subject matter expertise, part 2 of our strategic framework, will help you build on your leads and drive you to increased growth.
Stay tuned for part 3 of our 5-part series on the BEACH framework for Microsoft Partner Marketing Strategies for Success, in which you’ll learn how to make sure your content is reaching your target audience. Next time, we’ll talk about personalizing your APPROACH to make sure your content isn’t getting lost amongst the copious amounts of content your clients and prospective clients are receiving daily.