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The Microsoft Partner Marketing
Resources Hub

Welcome to your go-to hub for all things Microsoft Partner marketing! Find expert-crafted resources, tools, and strategies to help you thrive in the Microsoft ecosystem.

Blogs

Fuel your Microsoft Partner marketing with fresh insights and high-impact tips.

Read Partner Insights

Resources

Transform your Microsoft Partner strategy with proven tactics and expert guidance.

Get the Winning Edge

Webinars

Learn expert marketing insights and actionable, real-world tactics in every session.
Level up Your Skills

Media

Tune in to podcasts featuring conversations with Microsoft ecosystem leaders.

Hear From the Experts
Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma
Featured

Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
Watch Now

Microsoft Partner Marketing Blogs

Rocket illustration representing forward-looking B2B marketing trends and growth in 2026

B2B 2026 Marketing Forecast (AI, ABM, GEO and more)

In 2026, B2B marketing shifts from chasing trends to building trust, stronger experiences, and strategies grounded in measurable impact.
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Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.
Read Now

Deep Dive into Microsoft Marketplace

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.
Read Now
Discover More Insights

Microsoft Partner Guides To Win More Business

The Ultimate Microsoft Copilot GTM Strategy Guide

Struggling to differentiate your services in a crowded market? Learn how to integrate Microsoft Copilot into your offerings to stay competitive and deliver added value to your clients.

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The Checklist for AppSource Consulting Listings

Ensure your AppSource consulting listing is complete and optimized. This checklist helps you avoid common pitfalls and increase your visibility from day one.

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Explore Partner Reports & Guides

Sharpen Your Skills With Microsoft And AI Webinars

Multi-Channel Marketing with AI Webinar

Discover how Microsoft Partners can leverage Answer Engine Optimization (AEO) and AI-powered marketing to boost visibility, streamline content creation, and
Watch on Demand
Graphic of Maven Collective’s webinar, Sleigh Your Strategy: 2026 Marketing Trends for Microsoft Partners hosted by Samridhi Sharma

Sleigh Your Strategy: 2026 Marketing Trends Webinar

Understand how AI-driven search, brand distinctiveness, and Microsoft’s Partner updates will impact visibility and differentiation in 2026.
Watch on Demand
Start Learning

Tune In: Microsoft Podcasts For B2B Growth

Biz Apps Marketing Minutes

Join Erica Hakonson on the BizApps Marketing Minutes podcast as she discusses strategies for Microsoft Partners to thrive in 2025.
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Secrets to Selling Dynamics

Learn how AppSource shapes the business app buying journey with experts Erica Hakonson and Rick McCutcheon.
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PartnerTalks

Explore key dos and don’ts of Marketplace listings with Dynamics 365 MVP Rick McCutcheon, addressing common pitfalls and essential tactics.
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Listen to Expert Conversations

Frequently Asked Questions

Microsoft Partner Marketing FAQs

Where can I find marketing tools for Microsoft Partners?
Find expert-made marketing tools for Microsoft Partners on Maven Collective’s Resources page. From Microsoft Partner guides and checklists to webinars and podcasts, we equip Partners with free, practical resources to grow with confidence and stand out in the Microsoft ecosystem.
How do I measure the success of Microsoft Partner marketing campaigns?
Measure the success of Microsoft Partner marketing campaigns by tracking key performance metrics such as leads generated, conversion rates, pipeline influenced, and cost per acquisition. For marketplace-focused efforts, monitor listing views, co-sell referrals, and transactable offer conversions. Maven Collective helps Partners connect these metrics to business outcomes, so you can clearly see the ROI of your marketing investment. Talk to a Microsoft Partner marketing expert now
How can Microsoft Partners and B2B businesses increase lead generation?
Microsoft Partners and B2B businesses can increase lead generation by combining a strong Microsoft marketplace presence with targeted digital marketing. This includes optimizing Microsoft Marketplace listings, running paid media campaigns, and leveraging webinars, podcasts, and thought leadership content to build trust.Maven Collective provides Microsoft Partners with the tools, strategies, and execution support to attract high-quality leads consistently.
What’s the best way to promote my app on Microsoft Marketplace?
Promote your app on Microsoft AppSource by following our Checklist for AppSource Consulting Listings to properly set up and optimize your listing. Then, watch our on-demand webinar, FY26 Maximizing Value of Microsoft Marketplace & Transacting Through Marketplace, to learn proven strategies for increasing visibility and starting to transact successfully.

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