Canada's 1st Microsoft
Cloud Partner Case Study

Discover how Steeves and Associates worked with Maven Collective to more clearly
and consistently communicate with existing clients and attract new clients.

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The Leading Marketing Partner for Microsoft Partners


Steeves initially engaged Maven Collective Marketing to help them establish a content marketing cadence, but the partnership went far beyond that. With consistent partner channel marketing communications, event and social media marketing, and email nurture campaigns, Maven Collective Marketing materialized:


Increase in Website Traffic


Increase in Event Marketing & Email Leads


Microsoft Marketplace / CoSell Listings

Microsoft Partner Growth Challenges


Steeves and Associates, a long-standing Microsoft Cloud Solution Provider, identified a gap in its client communications and was seeking support to define its digital marketing strategy. It was looking to clearly establish a cadence to deliver valuable information, resources, and tools to existing and prospective customers to drive awareness of its expertise in an already oversaturated industry.


Maven Collective Marketing was introduced to Steeves and Associates by a trusted partner as the multi-award-winning Digital Marketing Agency that not only understood B2B Digital Marketing, but specialized in the Microsoft Partner ecosystem as well. Maven Collective Marketing strengthened the Steeves and Associates brand by communicating them as a leader for enterprise technology services through marketing initiatives within and beyond the Microsoft ecosystem.

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"Maven Collective is fantastic to work with and know Digital Marketing cold. Year over year Maven Collective has taken us up to 500-1000% increase in various traffic measurements. They are an absolute pleasure to work with and work well with our internal team and vendors to make things happen! We were stuck until we engaged Maven Collective.”

Dave Steeves
CEO, Steeves and Associates

Tailored B2B Marketing and Microsoft Partner Marketing Services


Steeves and Associates was able to address its challenges with extensive Partner Marketing Services offered by Maven Collective Marketing:

Microsoft Partner Channel Engagement
Email Nurture Marketing & Marketing Automation
Marketing Strategy & Brand Positioning
Microsoft AppSource/Azure Marketplace Listings
SEO Blogging/Content Marketing & Strategy
Virtual Events/Conference Production Marketing
Lead Generation & Conversion Optimization
Microsoft Partner Network/Co-Sell/GTM Services

Work with the Mavens to craft a holistic b2B digital marketing strategy


Through working with 100s of Microsoft Partners globally, Maven Collective Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness. 


Access the full Steeves and Associates Case Study to learn more about how Maven Collective Marketing has worked alongside Microsoft’s 1st Canadian Cloud Partner for 5 years and counting to drive consistent growth and client communications.

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“They've been great with project management; they're flexible and adapt to any changes and requests from our side.”

Erick Andrade
M365 Solutions Architect, Steeves and Associates
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Award-Winning B2B Digital Marketing


Maven Collective Marketing Multi-Award-Winning Agency 2024

Benefit from B2B Marketing Expertise with The Mavens