Steeves and Associates, a long-standing Microsoft Cloud Solution Provider, identified a gap in its client communications and was seeking support to define its digital marketing strategy. It was looking to clearly establish a cadence to deliver valuable information, resources, and tools to existing and prospective customers to drive awareness of its expertise in an already oversaturated industry.
Maven Collective Marketing was introduced to Steeves and Associates by a trusted partner as the multi-award-winning Digital Marketing Agency that not only understood B2B Digital Marketing, but specialized in the Microsoft Partner ecosystem as well. Maven Collective Marketing strengthened the Steeves and Associates brand by communicating them as a leader for enterprise technology services through marketing initiatives within and beyond the Microsoft ecosystem.
Steeves and Associates was able to address its challenges with extensive Partner Marketing Services offered by Maven Collective Marketing:
Steeves initially engaged Maven Collective Marketing to help them establish a content marketing cadence, but the partnership went far beyond that. With consistent partner channel marketing communications, event and social media marketing, and email nurture campaigns, Maven Collective Marketing materialized:
Through working with 100s of Microsoft Partners globally, Maven Collective Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness.
Access the full Steeves and Associates Case Study to learn more about how Maven Collective Marketing has worked alongside Microsoft’s 1st Canadian Cloud Partner for 5 years and counting to drive consistent growth and client communications.