While BONZAI successfully created an award-winning customizable intranet, they identified a gap in their marketing strategy that was preventing them from establishing themselves as a leader in the oversaturated intranet space. BONZAI was looking to implement a robust lead generation strategy that would position their brand for growth and needed help doing so.
Maven Collective Marketing, with its award-winning expertise in B2B Digital Marketing and specialization in the Microsoft Partner ecosystem, was brought in to redefine BONZAI’s brand and strategy. Maven Collective’s strategic approach transformed BONZAI’s brand, positioning them as an industry leader for intranet solutions through targeted marketing initiatives.
BONZAI engaged with Maven Collective to better reflect itself as a brand with a website refresh and updated content marketing strategy. The engagement with Maven Collective Marketing materialized:
Through working with 100s of Microsoft Partners globally, Maven Collective Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness.
Access the full BONZAI Case Study to learn more about how BONZAI’s partnership with Maven Collective Marketing led to the wins of numerous accolades, including the PR Daily Content Marketing Award, Gold dotCOMM Award, MarCom Gold Award, Standard of Excellence WebAward and Summit Creative Award.