Save Costs
Expand Reach
Boost Attendance
Standing out and attracting participants to virtual events is no simple task. Just as Microsoft faces complexities in positioning its offerings, event organizers encounter similar challenges. The absence of physical presence and the sheer volume of online content make it difficult to capture attention and drive attendance.
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Experience the Maven Effect: VisualSP, a leading digital adoption and user support platform for Microsoft Apps, partnered with Maven Collective for their virtual events. This collaboration led to an impressive 750 new webinar sign-ups and brought together four Microsoft MVPs, each an expert in a different area of Microsoft Viva.
1. Identify Goals
Establish clear goals for your event and what you want to achieve such as increased brand awareness or lead generation.
2. Develop a Strategy
Consider your target audience and develop a strategy for driving event sign-ups from this particular group of people.
3. Optimize Outreach
Choose the best channels for your objectives, such as social media, targeted ads, or emails for engagement.Â
4. Evaluate & Adapt
Document which aspects of the campaign were most successful, and why, to implement best practices for your next event.Â
Our comprehensive strategy to promoting, conducting, and following up on virtual events ensures your events are successful at achieving your business objectives.Â
Define goals and target audience to align with your objectives.
Craft emails, social media posts, ads, banners, and more.
Create eye-catching visuals to promote your event.
Design features like polls, Q&A sessions, and breakout rooms.
Develop a dedicated landing page that collects attendee data.
Provide end-to-end support for the setup of the platform.
Prepare content to keep your brand top-of-mind post-event.
Analyze data to identify what works well for future events.
Marketers say virtual events have had a positive impact on their business
Prefer virtual events due to ease of attendance
Consider virtual events essential to their overall marketing strategyÂ
VisualSPÂ
“Maven Collective was detail-oriented and focused. If you have specific goals in mind and you’re looking for a strategy and execution, Maven Collective is really good at helping you take that next step.”
Asif Rehmani
CEO, VisualSP
Meet virtual event virtuoso Arianna. With her seasoned expertise, she has helped countless organizers create engaging and successful virtual events. From strategic planning to captivating content, Arianna ensures your event stands out.
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Leverage our team’s extensive experience with over 500 Microsoft Partners to use cost-effective virtual events to boost your brand awareness and traffic.
Yes. We have experience running tradeshows, conferences, seminars, and other in-person events for clients.
We work with a variety of leading virtual event platforms, including Zoom, GoToWebinar, Teams Webinar, and custom solutions, to best meet the specific needs and preferences of our clients.
Yes. We will work with you to formulate the topic that makes the most sense for you, and create you an abstract and promotional assets.
Yes, we offer comprehensive post-event services including attendee feedback surveys, detailed analytics reports, and follow-up communication strategies to maintain engagement after the event.
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