Marketing Strategy & Brand Repositioning
BONZAI Intranet, an intranet software product created by Dynamic Owl Consulting, launched their popular intranet solution in 2014. , BONZAI engaged Maven Collective Marketing to redefine their digital marketing strategy, brand positioning and go-to market messaging. This was just the beginning as Maven Collective worked side-by-side to
s an award-winning digital workplace solution that facilitates internal communications and enhances collaboration across organizations. Bonzai Intranet were keen to attract qualified leads to increase their sales revenue and establish themselves as a market leader in the intranet space.
BONZAI quickly identified that both marketing and growth strategy differed for a product company than a consulting service company. Bonzai Intranet were struggling to effectively define their marketing strategy and position their brand in a crowded marketplace. What’s more, Bonzai Intranet needed a robust strategy to attract and nurture qualified leads, in order to successfully close sales.
BONZAI Intranet hired Maven Collective Marketing to identify strategic marketing issues and devise and implement a strategy to address these concerns.
- Buyer Journey Audit
- Digital Marketing Audit
- Brand Repositioning
- SEO Content Marketing Strategy
- Lead Generation Strategy
- Conversion Strategy
- Email Nurture Marketing Campaigns
- Paid Advertising Strategy
- Launch New Brand
- Website Redesign
67% Increase in Sales Qualified Leads
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