The Importance of X (Formerly Twitter) for B2B Marketing
Estimated Read Time: 3 minutes
Intended Audience: B2B Business Owners, B2B Marketers, Microsoft Partners
Revised Sep 2023
Why Brands Should Utilize X (Formerly Twitter) for B2B Marketing
How to Successfully Use X (Formerly Twitter) for B2B Marketing
- Demonstrate thought leadership: Demonstrate your knowledge to potential clients by engaging in industry-specific topics to position your brand as a thought leader and increase your brand value. Thought leadership can improve your brand’s reputation and help your audience see why your services are valuable.
- Interact with decision makers: Encourage your skilled staff, including Microsoft MVPs, speakers, and those with a prominent online presence, to engage and interact with the company account through retweets and replies, as this can give your account more merit and make audiences more likely to trust that your brand is indeed an authority in the space and fountain of knowledge.
- Display your subject matter expertise: Show your audiences that you are an expert in your field by live tweeting about important industry events and taking real-time interaction to the next level. Publish valuable content and insights that answer commonly asked questions or queries to indicate that you have an advanced understanding of the pain points that customers in your industry are facing.
- Engage directly with your audience: Engage with and join trending conversations to build credibility and community to drive brand awareness. Take the opportunity to respond and address clients’ and prospective clients’ queries directly, whether by replying to tweets or direct messaging.
- Monitor your competitors: X (formerly Twitter) allows users to customize timelines with lists and topics, which can help you find other brands in the same space and target their followers. By customizing your timeline to see news from your industry, you can gauge how your competitors are driving engagement, messaging and brand advocates.