The BEACH Framework: Calculate Your Impact by Monitoring Marketing Metrics to Quantify Your Success

Summary:

Continue laying the foundation for your marketing success by implementing part 4 of the 5-part BEACH framework – calculating your impact to quantify your success.

The BEACH Framework: Calculate Your Impact by Monitoring Marketing Metrics to Quantify Your Success

Continue laying the foundation for your marketing success by implementing part 4 of the 5-part BEACH framework – calculating your impact to quantify your success.

Calculate Your Impact by Monitoring Marketing Metrics to Quantify Your Success

Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners, B2B Marketing Strategists, B2B Business Owners

In our 5-part series on digital marketing strategies that Microsoft Partners can use to differentiate and perform, we are sharing tips for solidifying your digital strategy to help you compete in 2023 and beyond.

 

Previously, we discussed how to conduct competitive benchmarking, showcase your subject matter expertise, and personalize your content marketing strategy to help your brand stand out.

 

In this blog, we will discuss Part 4 of 5 in the strategic B-E-A-C-H framework, Calculate. Once you’ve taken a personalized approach to content creation, you can quantify your success by calculating your impact.

 

By implementing the 5-part BEACH framework: Benchmark, Expertise, Approach, Calculate, and Habitat, you can generate demand online and position yourself to achieve award-winning, measurable results.

Brand Awareness Is Difficult to Quantify

Brand awareness can be hard to track, especially if you are not tracking the right metrics. You could be doing everything right, but if your data is not accurately representing the results of your efforts, you won’t be aware of what needs to be changed and what can stay the same.

 

While ROI is easy to quantify for sponsored content, such as paid search and video ads, you can still calculate and quantify the impact of your online marketing efforts by monitoring various metrics pertaining to your content.

Beakers representing quantifying marketing metrics
Monitor Your Marketing Metrics

Why Paying Attention to Marketing Metrics is Important to Calculate ROI

While benchmarking, showcasing expertise, and creating personalized content are all extremely important to define a successful marketing strategy, being able to quantify and measure your results is perhaps the most crucial element. To determine whether your marketing efforts are paying off, you must closely track website performance metrics.

 

There are various metrics to focus on that can vary by industry and audience, but for Microsoft Partners, we recommend keeping track of the following to help you calculate your impact:

 

  • Overall Website Traffic
    While analyzing website traffic is a great starting point to determine a website’s popularity and visibility, pay attention to bounce rate and time on page to determine if the content on your website is resonating with customers. Website traffic does not amount to much if visitors are almost immediately leaving without engaging.
  • Unique Website Visits
    Monitoring unique website visits will help you determine how many people have visited your website and can be more useful than overall website traffic in calculating your impact. While repeat visits are beneficial, focusing on unique website visits is useful to measure growth in brand awareness.
  • Organic Website Traffic
    This counts visitors who find your website through search engines without clicking on an advertisement. Unlike overall website traffic, organic website traffic eliminates visitors from paid search campaigns, direct website traffic, email traffic, referral traffic, social traffic, etc and shows you the result of your SEO efforts.
  • Top Performing Webpages or Resources
    Keeping an eye on your highest performing webpages can help you identify what is working, so you can incorporate those aspects into other pages across your website. Then, take your digital strategy further by adding Call-To-Actions (CTAs) to your highest performing pages to increase chances of conversion.
  • Conversion Rate
    Monitoring the percentage of visitors that take an action on your website is perhaps one of the most important metrics that provide insight as to how well your site is performing at turning visitors into leads.
  • Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
    Tracking the number of marketing leads that have turned into sales qualified leads can help you measure the impact of your inbound marketing efforts to increase brand awareness, consideration, and ultimately, decision-making.
  • Opportunities to Deals
    Obviously, tracking the number of opportunities that turned into deals is a great way to determine whether your marketing strategy is working and what can be improved.
  • Marketing Generated Revenue
    While tracking MQLs to SQLs will help you calculate your impact, ultimately, paying attention to the percentage of leads that turn into paying customers will help you calculate the ROI of your marketing efforts and determine where changes and improvements are needed.
Podium representing who is first, second, and third place - can be calculated by various marketing metrics
Marketing Metrics Can Calculate Your Impact
A great tool Microsoft Partners can use to measure these marketing metrics is a FREE tool, Microsoft Clarity, which allows you to filter for the metrics you want to examine. Monitoring these metrics will help you keep track of your marketing efforts and quantify your success so that you can calculate your impact and present your results to stakeholders.

Use Marketing Metrics to Define Your Marketing Strategy

Once you’ve properly defined what metrics you want to calculate to give you an accurate picture of the results of your marketing initiatives, you can use the data you receive from calculating these metrics to determine your impact and come up with your strategy going forward.

 

Be sure to keep an eye on metrics as soon as you launch any marketing initiatives, so you can track changes over time and get a clearer picture of performance. Keep in mind that focusing on any one metric is not enough to determine the results of your marketing efforts – look at the bigger picture to calculate your impact.

Stand Out in a Sea of Competitors by Calculating Your Impact

Calculating your impact by monitoring your marketing metrics to quantify your success, part 4 of our strategic BEACH framework, will help you pivot your marketing strategy for maximum success.

 

Stay tuned for the final part of our 5-part series on the BEACH framework for Microsoft Partner Marketing Strategies for Success, in which you’ll learn how to generate the right Habitat for potential buyers. Next time, we’ll talk about how to attract prospects by creating a hub of informative resources.

 

For more insights into Microsoft Partner Marketing Strategies, check out our blog or get in touch with us. We’d love to hear from you!

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