New Tech, Legacy Tech and More on the Way
Estimated Read Time: 4 minutes
Intended Audience: B2B Marketers, B2B Business Owners
Do you remember, as child, going to a candy store? Seeing all the walls lined with hundreds of brightly colored varietal, bulk candies. It was then the deluge of choice would overwhelm your brain as you scampered through the store to mix and match the many variations of candy flavors – fruity, chewy, rich, chocolatey, sour – into a perfect combination of absolute bliss in a bag.
Being a digital marketer in 2023 is a similar experience, except the store got bigger and so did the price tag.
With the abundance of marketing technology (MarTech) available today, marketers can feel a bit like that kid in a candy store again. In 2020 alone, Scott Brinker reported over 8,000 different MarTech tools. According to another study done by Progress Software, marketers use an average of 120 MarTech tools just to perform their daily job tasks. This number continues to increase year after year.
So, how do marketers make all these selections to tame all the chaos of ultimate choice while ensuring tools are supporting business objectives and strong marketing outcomes? How does one determine the right MarTech stack for your business?
From new tech to legacy tech and more on the way, we discuss taming the MarTech paradox of choice chaos.
What is MarTech?
Taming the MarTech Chaos
Legacy Tech and the Battle of Scalability
MarTech Trends for 2023
1. Influencer Marketing Platforms
Influencer marketing has grown exponentially over the last 5 years, and it shows no signs of slowing down. In fact, over 65% of businesses are planning to increase their influencer marketing budget next year.
Influencer marketing has proven to be quite fruitful for organizations. The problem is it’s time-consuming and labor-intensive to do properly. Enter: influencer marketing platforms.
These influencer marketing platforms automate finding and reaching out to influencers in your space. While there are already a few on the market, we predict that more and more will pop up over the next year as influencer marketing continues to grow.
2. Podcast MarTech
3. Ad Campaign Automation with AI
We’re in the digital era, and that means more organizations are advertising online than ever before. Advertising campaign management can be manual and tedious, but we’re seeing automated advertising campaign management tools change that. More specifically, tools that automate bidding and programmatic ads through the use of artificial intelligence (AI).
But don’t fret—robots aren’t coming for your job! A real person still needs to manage campaigns, develop creatives, write ad copy and more. But other aspects of ad management can be handled solely by AI.
