Leverage these social media channels to stand out among the competition as a Microsoft Partner.
Leverage these social media channels to stand out among the competition as a Microsoft Partner.
Make the most of social media platforms to grow the reach of your B2B service and solutions.
Discover how to utilize X (formerly Twitter) for your B2B marketing efforts to connect and engage with your desired audience.
Learn how you can build success with your LinkedIn ads on the most sought-after professional networking platform worldwide.
Estimated Read Time: 4 minutes
Intended Audience: B2B Business Owners, B2B Marketers, Microsoft Partners
If you are a business owner, a Company Page on LinkedIn can prove to be a strong marketing asset. It has remarkable potential to give all the relevant company information to your intended audience at no cost to you. There are several features that you unlock by creating a company page. Not only are you telling people about your business, but also you can actively share content and job openings. Given the variety of beneficial avenues, a LinkedIn Company Page will boost your visibility on the web and drive traffic to your website.
The admin view gives you a behind-the-scenes input on how LinkedIn members are interacting with your page. You can track new visitors and followers and utilize analytics to tweak the page for better performance. Admin view gives insightful information on how to use your page for building more connections and possibly growing the business. LinkedIn allows you to pick different levels of admin roles, giving you the flexibility to control who sees/accesses which aspect of your company page. More to come…
Use your company page to engage and attract clients. Being active on your company profile not only through content generation but also with meaningful engagement will drive web interactions and in turn traffic. Furthermore, you should encourage your employees to interact with posts for better impressions and reach.
LinkedIn also includes a Showcase page feature that spotlights individual initiatives or brands. This is an effective way to gain more visibility across the platform and widen your audience. You can utilize Showcase pages to target a more niche audience and curate content and solutions around specific needs. Showcase pages can prove to be fruitful for meaningful LinkedIn Lead Generation.
There is also the option of creating a product page and using that to provide relevant information about a particular product. The information here can range from ratings, reviews, and a custom call-to-action. A Product Page can help build trust within your potential buyers and garner interest from genuine leads.
LinkedIn has many free-to-use capabilities, but there is so much more to the platform when it comes to paid strategies. By paying a small price you can unlock some powerful capabilities of LinkedIn marketing. Let’s explore:
The LinkedIn Ads Account allows you to promote your content and work in several ways. According to researchers, an ad on LinkedIn can reach 13% of the world’s population. So, you should definitely consider this as part of your marketing strategy. By having a Campaign Manager account, you can access all your campaigns, ads and promotion initiatives in one place.
LinkedIn Advertising offers a wide range of results, from lead generation to brand awareness. There are multiple kinds of ad formats, like text ads, sponsored content, dynamic ads, carousel ads, and more, that are customized across devices to reach your target audience.
Did you know that you also have the ability to reach your target market when they are most active and engaged on the platform by tweaking when your ad appears? You can even market to specific groups of people like decision-makers or industry influencers to get your solution and services noticed by the right people.
Sponsored InMail is a way to reach prospects that are not a direct connection on your profile. By utilizing a sponsored InMail you get your message sent directly in their LinkedIn inbox. You can either use it as a paid feature on your LinkedIn Profile or sign up for LinkedIn Premium for 5 free InMails a month.
This is a form of advertising that takes place in the inbox. This can be setup in two ways: a direct message or a conversation in which you capture your audience through a choose-your-own-path experience. This is a great way to keep your content from getting lost in the feed. In addition, the personalized element of a direct message helps engage your audience and accelerate your lead pipeline.
The Company Page has some paid media admin options that help you expand your reach as well:
LinkedIn Sales Navigator is the tool for finding and generating leads on LinkedIn. It is available to both individuals and companies and can prove to be impactful for B2B sales. It offers advanced lead and company search capabilities and gives recommendations based on the same. Therefore, you have access to an extended LinkedIn network. Furthermore, LinkedIn has a Sales Insights product that keeps you updated on your target market with real-time data. Through Sales Insights your sales team will be better prepared to meet the needs of your customers.
There is so much more to LinkedIn than what we have mentioned above, this is only a birds-eye view of what the platform is capable of. Given the range of capabilities that it offers, there is no doubt that the platform should be a part of your marketing efforts. But do you know how you can best leverage these features? It is not the mere implementation that will deliver results, you need to strategize, implement and monitor regularly to reach your goals.
The Mavens are experienced in LinkedIn marketing and are readily available to support you with industry best practices to realize your marketing and business goals. Don’t forget to check out our valuable resource on optimizing your personal LinkedIn Profile to establish your presence and improve overall engagement. If you have any questions about LinkedIn Lead Generation or LinkedIn Marketing, please get in touch with us.
Estimated Read Time: 5 minutes
Intended Audience: Microsoft Partners, B2B Business Owners, B2B Tech Business Owners
Revised September 2023
Imagine being able to get a celebrity endorsement for your product or service from your favorite celebrity or influencer. Wouldn’t that be a welcome addition to your marketing strategy? Don’t worry, you don’t have to hire your own celebrity publicist to make the right connections to hire your favorite comedian, actor and/or musician. Now you can hire celebrities, from the entertainment industry to sports, to create personalized videos for any occasion or promotion with the help of Cameo.
Cameo is a video-sharing website that allows people to obtain curated videos and product endorsements from celebrities. Some of the most well-known Cameo celebrities that are available on this platform are Snoop Dogg, Smoky Robinson, Mia Hamm, Caitlyn Jenner, Lindsay Lohan, Emmitt Smith, Chaka Khan, George Foreman and more.
To get started, you will submit a request to hire your favorite celebrity. You should take some time and precision in completing this form, as this is what is used to compose your video endorsement. Once they accept it, you will receive a personalized video from them! This is truly a unique way to engage with your favorite talent and create a memorable experience for your target audience. These endorsements can be used for one-on-one business relationships or for a wider audience (e.g. a new product launch).
It is also an opportunity for businesses to experiment with their content and get creative on their social media channels.
Cameo is an public video platform that is growing in popularity and is an excellent place for businesses to garner celebrity endorsements for their products and services without needing your own publicist to get in touch with your favorite celebrities.
Here are a few considerations you need to be mindful of when booking a personalized video through Cameo:
Now that you have a gist Cameo, you may wonder, what’s the difference between promotional celebrity cameo videos and influencer marketing. They may seem similar, but they are completely different. Here are some points that will help you clear any confusion:
For this social media campaign, we hired the actor Jonathan Goldsmith through Cameo. Jonathan Goldsmith is better known as “The Most Interesting Man in the World” from the beloved Dos Equis commercials. These Dos Equis commercials ran from 2006 to 2018 and gained popularity across North America. They became so popular that the internet turned them into various popular memes that are used on social media daily.
In pitching Jonathan Goldsmith as the ideal Cameo Celebrity to Orchestry, we felt the style and tone of the original Dos Equis commercials were an accurate reflection of how we wanted to position the launch of Orchestry’s latest release. The creative brief was then composed for Goldsmith to emulate that same persona in Orchestry’s Cameo video, informing and inviting the viewers to Orchestry’s official virtual launch event.
This video also inspired us to create fun-related marketing materials with Orchestry’s Co-Founder’s dog introduced as “The World’s Most Interesting Dog”, on behalf of Orchestry.
These results show the true impact of a well-planned and successfully executed social media campaign!
Through only organically posting and sharing the Cameo social media posts, Orchestry was able to achieve these notable outcomes. This readily displays that B2B businesses can exceed their performance on social media by creating well thought and planned campaigns by leveraging unique tools, such as Cameo.
For B2B businesses today, social media isn’t just for B2C companies anymore. Using a little creativity, and leveraging the accessibility of celebrity talent, the sky is the limit to differentiate your brand in the technology industry. To do this successfully, B2B organizations need to segment their audience and understand their preferences to make informed decisions while building a comprehensive marketing strategy that should include social media marketing.
In the end, only you can position and prove the value of your product or service to your target audience to garner their interest and patronage. Once there’s a clear understanding of the goals, challenges, and level of competition in the market, you can define and assign budgets to achieve those marketing goals and execute on your B2B marketing strategies.
We at Maven Collective Marketing understand the pressure of putting together an extensive marketing plan. Why not involve a B2B marketing expert to help you grow further? The Maven Collective team works across North America, Europe and Australia, partnering with B2B technology organizations, such as Microsoft Partners. We understand your competition and what it takes to standout in the sea of software and services sameness. We can not only help you put together the perfect celebrity endorsement campaign, but also implement an attractive social media movement.
Get in touch to see how the Mavens can deliver the B2B marketing expertise you can measure!
Estimated Read Time: 5 minutes
Intended Audience: B2B Business Owners, Microsoft MVPs, Tech Industry Experts
Revised September 2023
LinkedIn is a sought-after platform by professionals from all industries and has over 500 million active members. Isn’t that a great place not only to build a strong professional profile, but also to build your network with other professionals and create meaningful leads for your business? But simply creating a profile and posting every now and then is not the most efficient way to leverage the power of LinkedIn. In this blog, we will walk you through some of the ways you can leverage your personal profile for LinkedIn lead generation and be that thought-leader you want to be!
Creating a Linkedin profile is easy, but making it visible and of substantial value is what takes work. It is all about how you curate your profile for other members to enjoy, showcasing your experience, strengths, skills, and winning personality.
We can’t say this enough about the importance of optimizing your personal LinkedIn profile and posts. It is crucial how others discover your profile, aspects like LinkedIn bio, interest, work, and academic experience, all play a role in your visibility. Adding keyword-heavy details in the ‘About’ area, describing responsibilities under each work/study experience, or including links to projects you have worked on can go a long way in improving your visibility.
Skills, endorsements, and recommendations can help your profile stand out among other members that don’t make adequate use of these features.
They are a good way to get that thought leadership status and how people view and perceive your opinions. Skills and endorsements showcase your strengths and the support you have garnered from others, in turn indicating the trust, authority, and expertise you have in the industry.
Add people of similar interests as connections and follow your interests, other thought leaders, industry experts, and companies whose work resonates with you. Go ahead and join LinkedIn Groups to widen your network and connect with more people. It is always good to have a healthy mix of connections that ranges from people working in and around your industry and at different hierarchical levels. As you grow your connections, you will have the opportunity to analyze their content and learn from their insights as well. Once you are a group member, make sure to participate actively with relevant and meaningful content. You can even create and manage your own group on LinkedIn, this can be a very significant step to get your business the visibility that it needs.
Once again, it is time to stress optimization, but this time of your posts. Use keywords, links, and hashtags to make sure your work is reaching the right people. Tagging related company accounts or personal profiles also increase impressions of your post. Find the right balance of how often you post on LinkedIn, do not bombard your followers with too much information, but pace it out at regular intervals.
Begin business development with your closest circle of connections and move outwards. This means 1st, 2nd and 3rd connection emails are your starting point. Reaching out to people in these tiers should get you a measurable response as they are most likely to be familiar with your content, hence, they are more likely to engage with you.
Did you know that the LinkedIn platform is the best place for account-based marketing? Narrow down on the industry, size, and interests of your current customers and find others like them on LinkedIn. Use professional demographics to determine who your potential customers are, it is all about persona building and finding those that fit into it in a professional capacity.
Utilize LinkedIn Events as a way to get more information to your audience. Depending upon your target you can organize meetups, workshops, seminars or several other types of events. This is an engaging way of driving interest in your work or solution and building a professional community that further facilitates LinkedIn Lead Generation. You don’t have to organize events for all LinkedIn page followers and can target specific segments and host verticalized events or product demos for specific functions. With events, you can also capture information about your attendees and view their experiences before, during, and after the event. All that information can be really helpful for future marketing initiatives as well.
If you are the administrator of a group on LinkedIn, you can send out announcements in the form of emails to your group members. This can include anything from a whitepaper to a product update, webinar, or free trial. It is a simple way to reach out to a large number of people and capture information about those that show interest.
The LinkedIn Premium account has many added features that you can utilize to harness more leads from the platform. In the premium account, you get regular analytics like search terms and trends to improve your professional presence. Furthermore, it is uncommon to find contact details of other industry professionals on LinkedIn, but with Premium, you get to unlock more InMail credits that you can use to reach out to industry leaders and build connections with larger networks.
We might have given you a lot to consider about LinkedIn and its features. A good place to start would be with your own profile and taking small steps towards optimization. In our next blog, we will uncover more aspects of LinkedIn that help build your company’s presence and how to drive traffic from your Company Page, Showcase Page, and using Sales Navigator and several other Paid LinkedIn Features.
If you have any questions about LinkedIn Marketing and conquering social media platforms for your business, please reach out to us!
Live video streaming is increasingly becoming a relevant channel for B2B marketers, read the blog now to see if it’s a viable tool for your organization.