After reading this blog it may seem like you should throw your name into every hat on the social media platforms to broaden your brand awareness. However, as Social Media Mavens, we recommend starting out with the basics for meeting your B2B audience where they already are – LinkedIn and X (formerly Twitter) – to create a foothold before dipping into other channels. Once you have an established presence on these platforms, other avenues will be easier to conquer. The social media channels you choose to move forward with depend highly on the persona of your brand. For example, LinkedIn and X (formerly Twitter) lean towards the expertise of an organization, whereas Instagram and TikTok rely on the cultural aspects of the workplace. Keep that in mind before setting up new accounts. Now that you are familiar with the existing platforms, check out our blog on social media best practices to start developing your social media marketing strategy. As mentioned above, not all platforms are mandatory for Microsoft Partners – they only make sense if they align with your business. If you have questions about social media platforms or marketing strategies, Maven Collective Marketing is the award-winning marketing agency to help you define your goals, strategy, and plan. If you are looking to develop your business, generate more qualified leads, and work with experts who understand your Microsoft Partner Marketing needs, the Mavens are just one chat away.