Personalize and Individualize Your Content Marketing APPROACH as Part of the BEACH Framework

Summary:

Continue laying the foundation for your marketing success by implementing part 3 of the 5-part BEACH framework - taking a personal and individual APPROACH to content creation.

Personalize and Individualize Your Content Marketing APPROACH as Part of the BEACH Framework

Continue laying the foundation for your marketing success by implementing part 3 of the 5-part BEACH framework - taking a personal and individual APPROACH to content creation.

Personalize and Individualize Your Content Marketing APPROACH as Part of the BEACH Framework

Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners, B2B Marketing Strategists, B2B Business Owners

In our 5-part series for digital marketing strategies for Microsoft Partners to differentiate their brand and products/services, we are sharing tips for solidifying your digital strategy to help you compete in 2023 and beyond.

In part 1 of the BEACH series, we discussed how to conduct a competitive BENCHMARK to determine your unique value proposition. In part 2, we discussed showcasing your subject matter EXPERTISE to help your brand stand out.

In this blog, we will discuss Part 3 of 5 in the strategic BEACH framework, APPROACH. Once you’ve showcased your subject matter expertise to communicate the depth of your knowledge to your audience, personalizing and individualizing your content approach will help you stand out in the sea of sameness.

By implementing the 5-part BEACH framework: Benchmark, Expertise, Approach, Calculate, and Habitat, you will generate demand online and achieve award-winning, measurable results.

The Benefits of Content Marketing

With people more increasingly filtering out traditional advertising messages, the importance of content marketing is more evident. Content marketing generates more than 3 times as many leads and 7.8 times more site traffic while costing 62% less than outbound marketing. Not only does content marketing allow you to connect with customers more easily, but it is also highly customizable and flexible – most B2B marketers incorporate content marketing as a crucial piece of their marketing strategy.

Due to so many brands shifting their focus to content marketing, there is an infinite amount of content available to be consumed. With content marketing being the way of the future, how can you ensure your content isn’t getting lost at sea?

Person using a whiteboard and marker to brainstorm their content marketing approach
Ensure Your Content Marketing Approach Resonates with Your Audience

Why Tailoring Your Content Marketing APPROACH is Important

A plethora of content is readily available on platforms across the web. With more companies adopting content marketing as part of their strategy for lead generation and retention, it is now more important than ever to tailor your content marketing strategy to ensure that your content is resonating with your prospective buyers and existing customers.

If you want to ensure customers are taking the time to look at your content specifically, you need to tailor it to their pain points and make yourself stand out. Identify your targets and speak to their needs, challenges and concerns directly, by educating and pinpointing how you can solve their specific issues.

Content marketing is is a valuable educational, brand building tool – ensure all the effort you put into content creation is paying off by attracting the interest of your potential customers consistently.

How to Personalize Your Content Marketing APPROACH

The key to guarantee your content stands out is to take a personal, individualized APPROACH to content creation by:

  1. Tailoring your content to your customers’ pain points.
  2. Identifying your target audiences and speaking to them directly.
  3. Making your content readily available across various platforms.
Field of flowers showing one flower that is different and individual
Personalize Your Content Marketing Approach

Find out what makes your customers tick and use that knowledge to create valuable content, making it crystal clear you understand their pain and have the exact solution they need to overcome it.

Having a specific audience in mind is important for you to be able to create personalized content. Once you have narrowed down your audience’s demographics and preferences, you can speak directly to them and demonstrate a deep understanding of their challenges and needs. You will build trust with your audience and appear more credible and knowledgeable.

Making your content readily available across various platforms is essential to ensure that your customers are seeing it. Find out where they consume the most content so you can drive brand awareness and website traffic, as well as how they consume content. Some audiences may prefer informative blogs while others may prefer graphics on social media or short-form videos.

If you want your content to connect with your audience, you must know where and how they will consume valuable content.

Stand Out in a Sea of Competitors by Personalizing Your Content

Personalizing and individualizing your content APPROACH, part 3 of our strategic BEACH framework. This framework will help you connect with your audience and build trust with your customers.

Stay tuned for part 4 of our 5-part series on the BEACH framework for Microsoft Partner Marketing Strategies for Success, in which you’ll learn how to CALCULATE your impact to quantify your success. Next time, we’ll talk about how even though brand awareness is not easily quantified, tracking elements such as website traffic and unique visitors from an early stage will give you a clear picture of what you’ve achieved.

For more insights into Microsoft Partner Marketing Strategies, check out our blog or get in touch with us. We’d love to hear from you!

Share Post:

Stand Out in the Sea of Software Sameness

The multi-award-winning, Maven Collective Marketing, differentiates its clients from the seas of software sameness to yield expertise you can measure.

B2B Marketing Insights & Resources

LEARN WITH THE MAVENS

Get the Mavens' B2B Insights Right to Your Inbox

By sending you’re agreeing to being added to our mailing list. Read our privacy policy for more on how we manage your data.

Prep for the B.E.A.C.H. with B2B Digital Marketing Tips

Get your Microsoft Partner practice ready to stand out from the sea of sameness with our B.E.A.C.H methodology.

Sign up to receive our FREE weekly email crash course on B2B Microsoft Partner Marketing Tips by signing up today to hit those hard-to-reach business goals.

You have successfully signed up for the Digital Marketing Strategies series! By subscribing, you’re agreeing to being added to our mailing list. Read our privacy policy for more on how we manage your data.