Personalize and Individualize Your Content Marketing APPROACH as Part of the BEACH Framework
Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners, B2B Marketing Strategists, B2B Business Owners
In our 5-part series for digital marketing strategies for Microsoft Partners to differentiate their brand and products/services, we are sharing tips for solidifying your digital strategy to help you compete in 2023 and beyond.
In part 1 of the BEACH series, we discussed how to conduct a competitive BENCHMARK to determine your unique value proposition. In part 2, we discussed showcasing your subject matter EXPERTISE to help your brand stand out.
In this blog, we will discuss Part 3 of 5 in the strategic BEACH framework, APPROACH. Once you’ve showcased your subject matter expertise to communicate the depth of your knowledge to your audience, personalizing and individualizing your content approach will help you stand out in the sea of sameness.
By implementing the 5-part BEACH framework: Benchmark, Expertise, Approach, Calculate, and Habitat, you will generate demand online and achieve award-winning, measurable results.
The Benefits of Content Marketing
With people more increasingly filtering out traditional advertising messages, the importance of content marketing is more evident. Content marketing generates more than 3 times as many leads and 7.8 times more site traffic while costing 62% less than outbound marketing. Not only does content marketing allow you to connect with customers more easily, but it is also highly customizable and flexible – most B2B marketers incorporate content marketing as a crucial piece of their marketing strategy.
Due to so many brands shifting their focus to content marketing, there is an infinite amount of content available to be consumed. With content marketing being the way of the future, how can you ensure your content isn’t getting lost at sea?
Why Tailoring Your Content Marketing APPROACH is Important
A plethora of content is readily available on platforms across the web. With more companies adopting content marketing as part of their strategy for lead generation and retention, it is now more important than ever to tailor your content marketing strategy to ensure that your content is resonating with your prospective buyers and existing customers.
If you want to ensure customers are taking the time to look at your content specifically, you need to tailor it to their pain points and make yourself stand out. Identify your targets and speak to their needs, challenges and concerns directly, by educating and pinpointing how you can solve their specific issues.
Content marketing is is a valuable educational, brand building tool – ensure all the effort you put into content creation is paying off by attracting the interest of your potential customers consistently.
How to Personalize Your Content Marketing APPROACH
The key to guarantee your content stands out is to take a personal, individualized APPROACH to content creation by:
- Tailoring your content to your customers’ pain points.
- Identifying your target audiences and speaking to them directly.
- Making your content readily available across various platforms.
Find out what makes your customers tick and use that knowledge to create valuable content, making it crystal clear you understand their pain and have the exact solution they need to overcome it.
Having a specific audience in mind is important for you to be able to create personalized content. Once you have narrowed down your audience’s demographics and preferences, you can speak directly to them and demonstrate a deep understanding of their challenges and needs. You will build trust with your audience and appear more credible and knowledgeable.
Making your content readily available across various platforms is essential to ensure that your customers are seeing it. Find out where they consume the most content so you can drive brand awareness and website traffic, as well as how they consume content. Some audiences may prefer informative blogs while others may prefer graphics on social media or short-form videos.
If you want your content to connect with your audience, you must know where and how they will consume valuable content.
Stand Out in a Sea of Competitors by Personalizing Your Content
Personalizing and individualizing your content APPROACH, part 3 of our strategic BEACH framework. This framework will help you connect with your audience and build trust with your customers.
Stay tuned for part 4 of our 5-part series on the BEACH framework for Microsoft Partner Marketing Strategies for Success, in which you’ll learn how to CALCULATE your impact to quantify your success. Next time, we’ll talk about how even though brand awareness is not easily quantified, tracking elements such as website traffic and unique visitors from an early stage will give you a clear picture of what you’ve achieved.