Maven Collective’s Annual Pay It Forward Initiative 2022 


The holidays are our favorite time of the year as the Mavens come together to select outstanding organizations to support with 1% of our annual revenue. Read on to learn more.

Maven Collective’s Annual Pay It Forward Initiative 2022 

The holidays are our favorite time of the year as the Mavens come together to select outstanding organizations to support with 1% of our annual revenue. Read on to learn more.

Maven Collective's Annual Pay It Forward Initiative 2022

Estimated Read Time: 7 minutes

Intended Audience: Maven Collective Clients, Non-Profit Organizations, Charity Organizations

2022 has been another eventful year in the multiple years we’ve tagged globally as ‘unprecedented’. With so much impacting so many, we leaned in to give more, with more change-making organizations – 16 this year, to be exact. And thankfully, the more we grow, the more we give with 1% of our annual revenue dedicated to our Pay It Forward Initiative each year!

About the Annual 'Pay It Forward' Initiative

Each year, the Mavens gather with great anticipation to support philanthropic organizations that are changing their communities, often with ripple impacts of change globally. 

“October is my favorite month of the year as Maven Collective gathers to support organizations globally that inspire us to be the change we want to see in the world. Each year the Mavens select our favorite charities that drive world-changing initiatives by life-changing organizations. With our donations, we hope they will not only impact the local communities, but also the larger global community. The Mavens’ Pay It Forward Initiative gives us all fuel to grow year-round by motivating us to create more impactful work to make more positive change in the world.”

B2B Marketing Agency Owner - Erica Hakonson B2B Marketing Service Agency
Erica Hakonson, Principal & Founder, Maven Collective Marketing

Pay It Forward 2022: The Charities We Support

Fistula Foundation

Fistula Foundation supports women across the globe with cost-effective surgery. The organization aims to help women overcome injuries that occur during childbirth, with restorative surgeries and post-birth aftercare.

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA)

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) is a non-profit animal welfare organization that works to protect animals, run educational workshops, and prevent animal cruelty throughout BC, Canada. Founded in 1896, it is one of the largest animal welfare organizations in North America that operates shelters and clinics, runs educational programs, and advocates for animal protection legislation.

UNICEF for Ukraine

UNICEF is an organization that provides healthcare, education, and other essential services for children and families in conflicted areas.UNICEF for Ukraine is currently appealing for more than $30 million to provide this service for children in eastern Ukraine.

Devastating acts have long-lasting impacts that cannot be undone, but if there's something we can do with our resources to help those in need, we must act without hesitation. Our support assists UNICEF for Ukraine and BC SPCA to continue their efforts to alleviate some of that anguish in the world, and I am honoured to be a small part of their mission."

Maven Collective Marketing Digital Specialist - Samridhi Sharma
Samridhi Sharma, B2B Marketing Strategist, Maven Collective Marketing

Plan International

Plan International is a development and humanitarian organization that focuses on advancing children’s rights and equality for girls in over 75 countries. Its main areas of focus include child protection, education, emergency response, and more. As of 2021, the organization has reached over 50 million children through its programming. It also provides training in disaster recovery and works on relief efforts for countries impacted by natural disasters.

Inn from the Cold

Inn from the Cold is an Albertan charity organization that focuses solely on helping families with the housing crisis. The organization provides resources for families to find stability in the midst of the cycle of homelessness.

"Inn from the Cold is a local charity here in Calgary that is dedicated solely to helping families who are experiencing a housing crisis. Their mission is to help families overcome the obstacles that can lead to a cycle of homelessness by providing emergency shelters, supportive housing, and prevention & diversion. For over 25 years, IFTC has helped families find stability in times of crisis which is why we believe they are an important organization to contribute to."

Mandy Brar B2B Digital Marketing Specialist - Maven Collective Marketing B2B Marketing Services Agency
Mandy Brar, B2B Digital Marketing Specialist, Maven Collective Marketing

Downtown Eastside Women's Centre

The Downtown Eastside Women’s Centre provides a safe place for women and children suffering from conditions of poverty and/or violence. The centre ensures the population has access to basic necessities such as hot meals, laundry, phones, computers, bathroom access, and clean clothing.

“The DEWC provides a much-needed safe space along with practical services for women dealing with violence, homelessness, addictions and poverty in Downtown Eastside. Women and children are particularly vulnerable to exploitation, injustice, and injury, so supporting this organization makes a huge impact.”

Maven Collective Marketing Marketing Strategist - Arianna Ardenne
- Arianna Ardenne, B2B Marketing Strategist, Maven Collective Marketing

Dress for Success

Dress for Success helps women locate and secure employment, from career counseling, resume prep, classes and a free professional capsule wardrobe to give them the confidence, clothing and any other assistance they need to help them on the road to economic independence.

"This year I am donating to Dress for Success Oregon. This local chapter of the international not for profit organization directly helps women in Oregon to achieve economic independence, through providing one-on-one supports that address and eliminate any barriers women have in securing their place in the workforce. Services include career counseling, resume prep, and interview guidance, along with providing a complete professional capsule wardrobe to carry them through the beginning stages of their new career with confidence. Through helping women, Dress for Success helps entire families and communities to step up into opportunities that empower and strengthen them."

Katherine Raina, B2B Graphic Designer, Maven Collective Marketing

Nature Conservancy of Canada

Nature Conservation of Canada, a non-profit conservation group, has safeguarded 35 million acres across the country. The group safeguards the beauty and integrity of the Great White North by conserving the most precious natural locations.

Talk Suicide Canada

Talk Suicide Canada is a national network of existing distress, crisis, and suicide prevention line services. The organization addresses the gaps in mental health services by supporting individuals across the country.

"I am a huge fan of the Talk Suicide Canada and the work that they do to help those in need. Over the last few years, mental health has become more important than ever with so many people affected by the global pandemic. I am grateful for the Crisis Centre of Canada being there for people during these extremely difficult times. Our support helps the Crisis Centre of Canada continue to help those that need it most."

Maven Collective Marketing Digital Marketing Strategist - Melissa Battista
Melissa Battista, B2B Marketing Strategist, Maven Collective Marketing

City Reach Care Society

City Reach Care Society aims to support individuals and families in achieving success and thriving in all areas of their lives by meeting their tangible needs in our community and beyond.

Squamish Helping Hands Society

Squamish Helping Hands works towards developing a supportive community in the township of Squamish, where Maven Collective Marketing is based. The organization encourages individuals with food, housing, long-term funding, and professional development.

Canadian Mental Health BC

The Canadian Mental Health Association provides advocacy and resources that aim to prevent mental health issues, support individuals in their recovery, and enable all Canadians to thrive. Through their efforts, they hope to create a society where mental health is valued and everyone has the opportunity to flourish and succeed.

“The pandemic has brought unprecedented disruption to ours and the lives of our loved ones, in which mental health often plays a key role - but often gets ignored for obvious reasons. Canadian Mental Health BC helps bring more attention to this matter.”

Chloe Luu Tran B2B Digital Marketing Coordinator - Maven Collective Marketing B2B Marketing Agency
Chloe Luu-Tran, B2B Marketing Coordinator, Maven Collective Marketing

Missing & Murdered Indigenous Women & Children

Justice for Girls is a Canadian non-profit organization and registered charity that promotes equality, freedom from violence & colonialism, and the health & well-being of teenage girls who live in poverty.

“While attending a recent candlelight vigil for Missing and Murdered Indigenous Women and Children, I was both deeply moved and completely horrified to hear the powerful stories of two young Indigenous women who courageously shared their experiences of violence and trauma due to deep-routed colonialism. Justice for Girls also spoke at the event, echoing the stories of the 2 young women with alarming statistics. The organization's call to action inspired me to speak out about these issues and to lend financial support where possible.”

Inis LeBlanc Office Manager Bookkeeper - Maven Collective Marketing B2B Digital Marketing Agency
Inis LeBlanc, Office Manager, Maven Collective Marketing

My Sea to Sky

My Sea to Sky is a people-powered, local environmental organization that was founded in Squamish, BC in 2014 to defend, protect, and restore the spectacular Átl’ḵa7tsem / Howe Sound.

Red Cross

The Red Cross was born out of desire to give helping hands and support across continents. The organization works toward fulfilling its mission to protect the life and health of every human being, and especially ensure the basic needs for those in humanitarian crisis.

“I always felt admiration for their work and today I feel fortunate to be able to contribute to the immense humanitarian work carried out by the Red Cross in different parts of the world such as Ukraine, Somalia, and my own country Venezuela, providing medicines and medical attention to the neediest population.”

Jose Figueredo, B2B Graphic Designer, Maven Collective Marketing

TisBest Philanthropy

We are more than grateful to have TisBest join our list of beloved clients this year. This was an honor for the Mavens as we joined forces to help elevate their marketing tactics as the organization celebrated its 15-year anniversary. The Mavens are also proud to be supporters in their mission to redefine gifting through philanthropy. With each TisBest gift card, you can choose to support the charities and the organizations closest to your heart to spread the gift of good.

The Shoebox Project / Opération boîte à chaussures

For our annual holiday event this year, the Mavens also coordinated to fill three shoeboxes with essentials and gifts for local women in need. The Shoebox Project / Opération boîte à chaussures is a great initiative to share the warmth of the holiday season with people in need.

Moving Forward with Pay It Forward 2023

In this eventful year of 2022, the Mavens are more than grateful to be able to share the year with these incredible organizations. We are always on the lookout for opportunities to support organizations that create a positive impact on this world every day. If you want to learn more about our annual initiative or have suggestions on which organizations we should put on our list moving forward, feel free to let us know at

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