What’s New for Microsoft Partners & How to Market Effectively in Fiscal Year 2024
Estimated Read Time: 7 minutes
Intended Audience: Microsoft Partners
Revised August 2023
Updates to the Microsoft Partner Solution Designation Requirements
- You’ll now see two prerequisite certifications that must be met before you start earning points for Solutions Partner Designation for Security. Your prerequisites may now be earned by the same or different individuals.
- For the Security solution path, starting in December 2023, the prerequisites will need to be earned by two individuals each, and Security Operations Analyst Associate (SC-200) will no longer count as a scoring certification, only as a prerequisite.
- The Microsoft 365 Certified: Security Administrator Associate (MS-500) certificate for the Solution Partner Designation for Security will remain a prerequisite but will retire June 30, 2023. It will continue to count toward your prerequisites through June 30, 2024, or until your individual certification expires, whichever is sooner.
- Microsoft Certified: Cybersecurity Architect Expert (SC-100) is now an eligible scoring certification for your Solution Partner Designation for Security; you can earn points for this certification once the prerequisites have been met.
- The following certifications will retire June 30, 2023:
- Microsoft Certified: Dynamics 365 Commerce Functional Consultant Associate
- Microsoft Certified: Dynamics 365 Supply Chain Management, Manufacturing Functional Consultant Associate
- Microsoft Certified: Power Platform App Maker Associate is not retiring but will be removed from eligibility for intermediate certifications on November 1, 2023. If you have individuals holding this certification, they will not earn points toward your score as of November 1.
- The Microsoft Certified: Azure IoT Developer Specialty certification will retire July 31, 2023.
- The Microsoft Certified: Azure Stack Hub Operator Associate certification will retire July 31, 2023.
- Microsoft Viva is now an eligible workload for Modern Work under net customer adds, deployments, and usage growth.
- The M365 Certified: Collaboration Communications Systems Engineer Associate certification is now an eligible certification for the intermediate certification subcategory.
- The M365 Certified: Teams Application Developer Associate certification is still available for Partners only.
- On July 1, 2023, the names of two certifications will change:
- M365 Certified: Modern Desktop Administrator Associate certification is changing to M365 Certified: Endpoint Administrator Associate.
- M365 Certified: Enterprise Admin Expert certification is changing to M365 Certified: Administrator Expert.
What Has Changed Within the Microsoft AI Cloud Partner Program
Microsoft Solutions Co-Sell Program
ISV Success Initiative & Integration
Investments in Azure Migrate and Modernize + Azure Innovate
Cooperative Marketing Funds Availability for FY’24
Staying Ahead of the Curve in Fiscal Year 2023-24
Crafty Selection of Relevant Microsoft Partner Events
The virtual event fatigue is real, and organizations are increasingly craving personable interactions that take place face to face. With technology conferences back in person, it is now more important than ever to get out there and show up for your prospects. You can ensure that Fiscal Year 2023-24 is truly fruitful for your Microsoft Partner business as you show up for your target market.
As Microsoft Partners, you need to carefully select the events where your target market will engage with you. Some of the big names like Microsoft Inspire and Microsoft Ignite (November 15-16, 2023) are important for learning effective new strategies to propel business forward.
On top of that, you must explore regional industry events that are of interest to your clients and prospects. By being out in front, you not only build brand awareness but also earn the trust of attendees as you interact with them in person.
In-person events can be a great lead generation source if done right. To get the best ROI on events, Microsoft Partners must deploy marketing and sales strategies like lead ranking, assigning business development representatives for event attendee follow ups, building a drip campaign to educate and inform consistently and investing time in nurturing them to the end of the funnel.