Why Leverage the Microsoft CloudAscent Program and Digital Marketing Content (DMC) OnDemand
Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners
Revised August 2023
What is CloudAscent?
Microsoft CloudAscent uses a machine-learning model to perform predictive modelling on your existing customer base. By leveraging your existing base, the program aims to reduce customer churn and focus high-cost resources on customers with the highest propensity to purchase.
The program uses data-driven analysis to highlight new opportunities, generate monthly customer propensity reports, and identify when customers are ready to buy. With go-to-market (GTM) sales plays, you can quickly and easily deploy campaigns to educate and nurture your customers, with the aim to close more deals as a result.
CloudAscent consolidates the account fit model, which looks at customer size, win-loss factors, and location, as well as the buyer intent model, which looks at online behavior, to sort customers into four propensity clusters, which include:
- Act Now
These are customers that are sales-ready. As account fit is high, marketing and sales efforts should be targeted to these customers. - Evaluate
These customers are marketing-ready and should be engaged with multichannel campaigns, including paid ads and downloadable materials. The account fit is medium. - Nurture
As account fit is low, these customers should be targeted with organic awareness campaigns, including videos and infographics. - Educate
Account fit is very low, and customers should be targeted with broad awareness campaigns, including videos and infographics.
The CloudAscent Program monitors the likelihood of a customer moving to the act now or evaluate cluster, as these customers have the highest propensity to purchase.
What is DMC?
Often, partners go to market with their solutions and then realize they haven’t put much focus on their marketing. Luckily, the Digital Marketing Content (DMC) OnDemand benefit, available to all solutions partners at no cost, allows you to post content to your social media, blog, and email from Microsoft developed resources.
The DMC includes curated customer marketing materials that address the pain points when going to market, including locating the right content, pulling together cohesive campaigns, managing multiple social media accounts, and tracking ROI. By providing fully customizable suggested tweets, LinkedIn posts, Facebook statuses, mini blog posts, and emails, DMC ensures you can maintain your online presence with ease.
In addition to social media posts and emails, DMC includes infographics, customer stories, gated social images, thought leadership, sales guides, and pitch decks. With this gated content, you can capture new leads and nurture existing customers.
Actively use the CloudAscent Program and DMC OnDemand
You can view which customers are ready to purchase by downloading monthly reports from your Partner Center Dashboard to align your sales and marketing outreach to your personalized data.
Once you have reviewed the customers who fit the act now or evaluate clusters, you can upload these contacts into DMC and leverage the provided marketing assets to create and target a campaign to close sales.
By leveraging the CloudAscent Program and DMC OnDemand, you can ensure you are targeting customers that are ready to purchase and reduce the time it takes to close a deal by taking advantage of readily available assets.
