Marking 10 Years in Business: Maven Collective Marketing Launches a Refined Focus to Serve Microsoft Partners
Estimated Time Reading: 3 minutes
Intended Audience: SaaS Business Owners, Microsoft Partners, Media Outlets
Revised September 2023
Maven Collective’s Refreshed B2B Branding
After a decade of helping B2B software and software services organizations define their strategy, positioning and digital presence, Maven Collective Marketing has refocused its B2B marketing services to better serve its core clients whom the agency has worked with since its inception – Microsoft Partners. The renewed focus includes B2B marketing services crafted especially for Microsoft Partner CSPs (Cloud Solution Providers), VARs (Value-Added Resellers), MSPs (Managed Service Providers), ISVs (Independent Software Vendors), and SIs (Systems Integrators).
This fresh take represents our main objective, to boost the performance, reach and revenues of Microsoft Partners helping them carve out that competitive edge in the oversaturated software and software services industry.
A Fresh Look for Maven Collective
The original purple and orange summit logo has carried the name ‘Maven Collective’ for many years. From a B2B marketing agency servicing three clients, Maven Collective is now a multi-award-winning firm solidified as a well-respected member and partner of the technology marketing industry and the Microsoft Partner community.
As we evolve and welcome new clients, it is time for Maven Collective to reinforce our mission and anchor our services in providing award-winning success with measurable expertise to Microsoft Partners, including Microsoft CSPs, ISVs, SIs, VARs, MSPs, and SaaS-based organizations.
The ‘Maven’ concept has been reimagined with bold colors, refined positioning, and a new typography to effectively express this transition and leverage our brand’s unique characteristics. Maven Collective’s new branding, positioning, and boldness symbolize the team’s approach to working collaboratively, measurably, and formulaically in unison for our loyal clients.
“Now a decade in, this brand refresh is just what we needed to enter our second decade with new energy, passion, and curiosity. The new branding and new website mark a refined evolvement of Maven Collective Marketing from the outside in, with a strategic hyper-focus on serving our community of Microsoft Partners. Ten years young now and we are still continuously striving to bring the best expertise to provide the tangible measurable results our outstanding clients rely on."
What to Expect
Refreshed B2B Website Design
Refined Microsoft Partner Audience
Remarkable Measurable Outcomes
Maven Collective has been recognized time and time again over the last decade for its outstanding work with Microsoft Partners, including by esteemed organizations such as the Summit Marketing Effectiveness Awards, Web Excellence Awards, AVA Digital Awards, dotComm Awards, and MarCom Awards, to name a few.
In addition, Maven Collective’s clients have also been distinguished through honorable awards, namely the Microsoft IMPACT Awards, Microsoft Inspire Awards, and Nielsen Norman Intranet Design Awards, and today we embark on this new journey with a pledge to continue delivering tangible results to our esteemed community of Microsoft Partner clients.
