Amplifying Change: Maven Collective Marketing’s Annual Pay It Forward Initiative 2023 


The holidays are our favorite time of the year as the Mavens come together to select outstanding organizations to support with 1% of our annual revenue. Read on to learn more.

Amplifying Change: Maven Collective Marketing’s Annual Pay It Forward Initiative 2023 

The holidays are our favorite time of the year as the Mavens come together to select outstanding organizations to support with 1% of our annual revenue. Read on to learn more.

Maven Collective Marketing's Annual Pay It Forward Initiative 2023

Estimated Read Time: 7 minutes

Intended Audience: Maven Collective Clients, Non-Profit Organizations, Charity Organizations

The holiday season is upon us, so the Mavens are embracing the spirit of giving with our annual Pay It Forward Initiative. Each Maven has selected a charity close to their heart, reflecting our shared commitment to make a lasting global impact.

A Word from Our CEO

Each year, the Mavens gather with great anticipation to support philanthropic organizations that are changing their communities, often with ripple impacts of change globally. 

“Each year, our Pay It Forward Initiative grows to support outstanding charitable organizations that inspire us to spread goodness across the globe. We look forward to this initiative every year because it is so rewarding to support so many honorable organizations making a difference every single day, inspiring us to do more.”

B2B Marketing Agency Owner - Erica Hakonson B2B Marketing Service Agency
Erica Hakonson, CEO, Maven Collective Marketing
Here’s a glimpse of the causes we’re supporting this year, each chosen to drive meaningful change.

Hawaii Community Foundation

The Mavens are supporting the Hawaii Community Foundation to aid Hawaiians affected by recent disasters, emphasizing their commitment to improving health, housing, education, and environmental sustainability for a better quality of life. The foundation’s work in addressing complex challenges—from health and housing to education and environmental sustainability—illustrates a comprehensive commitment to improving the quality of life for all Hawaiians.

TisBest Philanthropy

At the intersection of generosity and innovation stands TisBest, an organization that changes the conventional notion of gifting. By replacing material gifts with charity gift cards, TisBest enables individuals to empower others by donating to a range of causes worldwide. TisBest’s mission aligns perfectly with our values, as it amplifies the impact of each gift, creating ripples of positive change.


ElderDog focuses on assisting seniors in the care and well-being of their pets, ensuring that neither must face the twilight of life alone. Their work includes fostering dogs who have lost their human companions, aiding with veterinary care, and promoting research and education on the human-animal bond.

"ElderDog holds a special place in my heart. They're all about preserving the bond between humans and their furry companions. Their dedication to helping older individuals keep their beloved dogs by their side as long as possible or finding new homes for for dogs who's owners have passed is incredibly touching. Losing a pet is completely heartbreaking, and ElderDogs' mission to honour and protect this bond through care, companionship, and education is something I truly admire and fully support."

Maven Collective Marketing Marketing Strategist - Arianna Ardenne
- Arianna Ardenne, B2B Marketing Strategist, Maven Collective Marketing

Crisis Centre of BC

Crisis Centre of BC dedicates itself to breaking down the barriers of stigma and providing a lifeline to those grappling with mental health challenges. The Centre’s comprehensive approach to mental health advocacy ensures that individuals in crisis can find support, connection, and the tools necessary for resilience.

"I admire the Crisis Centre of BC and the work that they do to help individuals in need, with many of their staff being volunteers. The importance of mental health is becoming more widely acknowledged and accepted, but it is still stigmatized. The Crisis Centre of BC provides a safe space for people, without the fear of judgement. Our support helps the Crisis Centre of BC continue to help those that need it most."

Maven Collective Marketing Digital Marketing Strategist - Melissa Battista
Melissa Battista, B2B Marketing Strategist, Maven Collective Marketing

Kid's Cancer Care

As a sanctuary of support and hope for children and families battling the arduous journey of pediatric cancer, Kid’s Cancer Care provides funding for research, care programs, and essential services. The organization’s mission is to ensure that these young warriors and their loved ones are not alone in their fight.

"Kid’s Cancer Care is a charity dedicated to providing support to children and families battling cancer in Alberta. I have friends volunteering directly with this charity and I have seen firsthand the impact it makes."

Mandy Brar B2B Digital Marketing Specialist - Maven Collective Marketing B2B Marketing Services Agency
Mandy Brar, B2B Digital Marketing Specialist, Maven Collective Marketing

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA)

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) works tirelessly to protect animals through prevention and advocacy programs, providing shelter, education, and a voice for vulnerable creatures across British Columbia. Since 1896, their commitment to animal protection has made them one of the largest animal welfare organizations in North America.

"As someone who has grown up with pets, I find joy in supporting the BC SPCA. Every donation is a small step towards creating a world where all animals can experience kindness, care, and the chance for a better life. I am heartened at the opportunity to make a difference for them."

Maven Collective Marketing Digital Specialist - Samridhi Sharma
Samridhi Sharma, B2B Marketing Strategist, Maven Collective Marketing

Canadian Mental Health BC

With The Canadian Mental Health Association (CMHA) of British Columbia’s profound understanding of the complexities surrounding mental health, the organization offers resources that are both preventative and responsive, catering to a diverse array of needs from workplace wellness to community-based support systems.

“The pandemic has brought unprecedented disruption to ours and the lives of our loved ones, in which mental health often plays a key role - but often gets ignored for obvious reasons. Canadian Mental Health BC helps bring more attention to this matter.”

Chloe Luu Tran B2B Digital Marketing Coordinator - Maven Collective Marketing B2B Marketing Agency
Chloe Luu-Tran, B2B Marketing Coordinator, Maven Collective Marketing

Fistula Foundation

The Fistula Foundation is a global leader in advocating for women’s health, specifically targeting the devastating and often overlooked condition of obstetric fistula. By providing surgeries and comprehensive care, the foundation restores dignity and hope to women who have suffered childbirth injuries. Fistula Foundation also raises awareness and fosters changes in maternal health care practices to prevent future cases of fistula.

BC Cancer Foundation

The BC Cancer Foundation is a powerhouse of innovation and compassion, leading the charge against cancer with cutting-edge research and comprehensive patient care. As the fundraising partner of BC Cancer, the foundation fuels advancements in early detection, treatment, and survivorship. Their relentless pursuit of a cancer-free future is a beacon of hope for patients and their families, ensuring that every breakthrough is translated into real-world solutions that save lives.

World Central Kitchen

In response to crises, WCK‘s chefs activate to provide nourishing meals to affected communities, recognizing the stabilizing and comforting power of food. Their work goes beyond emergency aid; WCK also invests in local food systems and culinary training to empower communities and build long-term food resilience.

Squamish Helping Hands Society

Squamish Helping Hands exemplifies the power of community support, reaching out to those in immediate need while cultivating long-term solutions to break the cycle of poverty and crisis. With programs that range from providing meals and shelter to sustainable funding and professional development, the organization ensures that individuals and families receive not just assistance but the tools for self-reliance and empowerment.

World Food Programme

As the world’s largest humanitarian organization fighting hunger, World Food Programme’s global operations not only provide emergency food assistance but also work towards long-term solutions to end hunger. Their mission is a clarion call for action that we proudly answer, committed to supporting efforts that ensure food security and uphold human dignity.

Nature Conservancy of Canada

The Nature Conservation of Canada is a testament to the enduring value of conservation. Their commitment to protecting our natural heritage is an inspiration, aligning with our aspiration for sustainability and environmental stewardship. By conserving vital ecosystems, NCC plays a crucial role in the preservation of biodiversity, a mission that we support wholeheartedly.

Learn More about Pay It Forward

Through our Pay It Forward iInitiative, Maven Collective Marketing seeks to strengthen our shared vision for a better world. Join us in this journey of impact and generosity, as we continue to support the invaluable work of these organizations. If you would like to learn more about our annual Pay It Forward Initiative, reach out to the friendly Mavens at

Share Post:

Stand Out in the Sea of Software Sameness

The multi-award-winning, Maven Collective Marketing, differentiates its clients from the seas of software sameness to yield expertise you can measure.

B2B Marketing Insights & Resources


Get the Mavens' B2B Insights Right to Your Inbox

By sending you’re agreeing to being added to our mailing list. Read our privacy policy for more on how we manage your data.