Maven Collective Marketing Earns 2024 MarCom Platinum Award for Strategic Rebranding Excellence
About the Strategic Rebranding Project
Struggling with consistent digital performance and messaging, Klarinet Solutions embarked on a journey to redefine its identity, brand message, and online presence. Seeking a modern and impactful refresh, Klarinet partnered with Maven Collective Marketing to bring their vision to life. The collaboration focused on a complete overhaul of Klarinet’s website and branding to align with their evolving aspirations and distinguish their offerings in the marketplace.
Maven Collective Marketing led this strategic refresh, conceptualizing the new brand ethos around the tagline, “Elevate Your Workplace.” The rebranding included the integration of a new logo, refined brand colors, and an updated Information Architecture (IA) to enhance user experience. The revamped website highlighted Klarinet’s proprietary Elevated Success Framework, a key differentiator that provides an in-depth view of Klarinet’s unique step-by-step client approach, setting a new standard for transparency and client engagement.
The effort was a testament to collaboration, with Maven Collective working alongside Etude Digital, a design and creative agency, to deliver a cohesive and compelling brand experience. Maven Collective also orchestrated the launch campaign, utilizing webinars, email marketing, blogs, events, social media, video production, and branded merchandise to build momentum and drive engagement.
“Our extensive expertise with Microsoft Partners and our commitment to data-driven strategies empower us to deliver solutions that not only reimagine brands but also produce tangible outcomes,” said Erica Hakonson, CEO of Maven Collective Marketing. “This MarCom Platinum Award recognizes the strategic depth and impact we consistently bring to our projects, ensuring our clients thrive in competitive markets.”
The refreshed website, featuring a modern and user-friendly design, reflects Klarinet’s commitment to empowering workplaces. Since its launch, the website has garnered overwhelmingly positive feedback, affirming the success of the rebranding project in achieving Klarinet’s goals and enhancing their digital presence.
About the MarCom Awards
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