Category: Search Engine Marketing

use schema markup to improve seo

Maximizing Search Engine Visibility with Essential SEO Strategies

Erica Hakonson - Principal & Founder January 16, 2024

Explore essential SEO strategies tailored for B2B marketers and business owners in our latest blog. Discover how to enhance your website’s visibility in SERPs with practical tips on content optimization, technical SEO, user experience, and more. Elevate your online presence and drive targeted traffic with these proven SEO techniques.

SEO tips to help your audience

COVID-19 SEO Tips: Help Your Audience Find the Information They Need

Erica Hakonson - Principal & Founder September 17, 2020

Check out our SEO tips to improve your performance on SERPs and help your audience find the information they need.

SEM best practices and google my business reviews

How Google My Business can benefit B2B businesses?

Erica Hakonson - Principal & Founder July 15, 2019

Google My Bussiness can hugely benefit B2B businesses by adopting a few simple strategies.

untangle seo from sem - search engine optimization and marketing

SEO vs SEM: Beyond the Abbreviations

Erica Hakonson - Principal & Founder August 12, 2018

Know the difference between fundamental concepts such as SEO and SEM to construct a comprehensive marketing strategy.

semantic search - apply intent to content - content marketing

What is Semantic Search 101: Applying Intent and Context

Erica Hakonson - Principal & Founder March 14, 2018

Learn how to ensure your marketing efforts cater to the concept of semantic search because it’s not going anywhere.