Category: Content Marketing

Avoid Overoptimizing Anchor Text to Stay Above Shore

Avoid Getting Your Anchor Text Penalized

There is such a thing as overoptimization and search engines will penalize you for unnecessarily loading your content with exact-match anchor text. Read on to learn how to avoid anchor text penalties.

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ai for b2b content

Leveraging AI for B2B Content Creation

Let’s discuss how B2B marketers can effectively prompt AI to output relevant content, and what the best tools are for both short-form and long-form content generation.

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ai vs human - can ai replace humans?

AI vs. Human: Which Prevails as Content Marketing King (Queen) for B2B Marketing

Artificial intelligence (AI) has generated quite the buzz and has shown itself to be a useful technology in B2B marketing, but will it be able to replace human marketers? Read on to learn what we concluded from our artificial intelligence vs. human experiment, in which we provided ChatGPT and one of our B2B marketers the same prompt to generate a blog post.

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Looking Ahead to the Future with Binoculars

The Biggest B2B Marketing Trends of 2023

Read on to learn more about the B2B marketing trends expected to dominate the market in 2023 and strategize your approach accordingly to ensure your marketing efforts pay off.

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