Now, don’t get overwhelmed just yet, Microsoft does provide templates to put together these materials. But what would make it even easier is if you are a step ahead. Much of the material required to achieve the Microsoft Co-Sell status is a variety of marketing collateral, something you should be building alongside your day-to-day business operations. Each Microsoft Co-Sell document acts as a lead-generating marketing piece. Let’s take a look:

• Solution Pitch Deck: One can never go wrong with preparing a deck to pitch your solution and its value proposition. It empowers your sales and business development team to sell better and provide your leads and prospects with timely and compelling information.
• Solution One-Pager: A crisp and succinct overview of your solution offering is a great way to get a lead in the door. You can use this resource as a downloadable asset, as physical handouts at industry events, and even mail pieces if you choose to market that way. By curating a high-level summary, you enable people to learn about your offerings quickly and efficiently.

• Customer Case Study: This might just be our favorite resource! A customer success story is an invaluable tool. Telling prospective clients about your problem-solving abilities and measurable results through storytelling will help you capture new markets with ease. Case studies make a valuable lead generation piece used to attract new customers in several ways.
• Verifiable Customer Wins: Utilizing your customers’ experiences and the transformation you delivered through quantitative results is extremely impactful. You can use these wins as standalone pieces across your website, one-off social media mentions, or club them as part of your pitch decks, offering landing pages, and case studies to drive the point home.
• USP Defining Videos: Video marketing has become increasingly popular, especially across social channels, like LinkedIn and X (formerly Twitter). Creating videos around your services’ unique selling point and outlining how your solutions surpass that of competitors attracts leads and gives prospects something to engage with across platforms.

Each of the above-listed compositions has a role in the Microsoft Partner marketing funnel. If you are consistent with your technology solution marketing practices, you will see measurable results. With pre-built resources, come the day of Co-Sell, you will be ready to transform your data to co-branded templates provided by Microsoft, saving you considerable time and effort while opening new avenues for lead generation.