Create a Habitat for Prospective Clients Using Watering Hole Marketing
Estimated Read Time: 3 minutes
Intended Audience: Microsoft Partners, B2B Marketing Strategists, B2B Business Owners
Use Watering Hole Marketing to Create a Habitat
Watering holes are areas your prospects, and perhaps existing customers, come to for information, inspiration, and/or support. To create an inviting habitat for prospective buyers, you need to ensure your content is informative and offers readers a clear answer about what they’re searching for. There really is no singular answer as to what your watering holes should be, but typically they can include:
- Action-Driven Solutions/Services Website Pages
Goal-oriented pages provide solutions to common challenges prospective clients face by offering services and CTAs to learn more, providing opportunities for conversion.
- Dedicated Campaigns for Product and/or Service Offerings
Launching advertising campaigns with a focus on promoting a specific product or service is likely to attract existing and prospective customers looking for more information.
- Downloadable Lead Generation Assets
Creating informative guides, whitepapers, and ebooks is an effective way to offer readers inspiration and clear answers as to what they are looking for to potentially net more qualified leads.
- Educational Blog Series
Writing insightful blogs about common FAQs is likely to attract visitors to your website for discussion and education.
- Webinar/Virtual Events
Hosting a webinar or virtual event helps you interact with/answer prospect questions in real time and provides an opportunity for education and conversion.
Provide support, create informative content, and offer inspiration to readers to create watering holes and nurture prospects.
Why Creating a Habitat Through Watering Hole Marketing is Important
Identifying where your ideal customers are likely to hang out is a very important part of researching buyer personas, as you can use this information to tailor your content and webpages to maximize conversions.
Creating watering holes where prospects will gather can help nudge them in the right direction to your conversion points, where you want actions to be taken. Once they have successfully arrived at your conversion points, you can utilize the information they provide to later nurture and foster the relationship, and potentially pull them in as customers.
By creating an informative habitat for prospects through watering-hole marketing, you will strengthen your positioning and expand your qualified lead pool, ultimately enabling further revenue generation.
Evolve Your Marketing Strategy by Implementing the BEACH Framework
Now that you have the complete BEACH framework, you can evolve your marketing strategy to include:
B – Competitive Benchmarking
E – Showcasing Expertise
A – Personalizing Approach
C – Calculating Impact
H – Creating a Habitat for Opportunity
By conducting competitive benchmarking to determine your unique value proposition, showcasing your expertise to stand out against competition, personalizing your approach to content creation, calculating your impact by monitoring important marketing metrics, and creating a habitat for opportunity through watering holes, you will position your brand for utmost growth.
Implement these actionable tips to lay the foundation for your marketing success and build that BEACH you’ve been searching for right into your daily business.
Stand Out in a Sea of Competitors
Maven Collective Marketing can build out a comprehensive digital plan for your organization to help you integrate the BEACH framework into your marketing strategy and position your brand for success in an oversaturated market.
For more insights into Microsoft Partner Marketing Strategies, check out our blog or get in touch with us today to learn how we can help you stand out against competitors in the sea of software sameness, and rise to the category of one.