B2B Marketing Practices You Can't Ignore
Estimated Read Time: 4 minutes
Intended Audience: Microsoft Partners, Business Strategists, B2B Business Owners
No better time than now to equip yourself with the best marketing tools to create (and execute) an even stronger marketing strategy for your B2B organization.But with so many emerging trends, where should B2B marketers turn their attention? This post will take you through the top B2B digital marketing trends you can’t ignore in the year ahead.
1. Increase Use of Interactive Content for Result Drive B2B Marketing
2. Employee Advocacy is the NEW Influencer Marketing
3. Digital Events & LIVE on Social Media
Virtual events in B2B marketing are a powerful alternative to in-person events
Virtual events are quickly becoming a mainstream form of event for B2B companies. Full-scale live events can be costly, and justifying the expenses associated with travel to an international event can be difficult. Virtual events alleviate both obstacles and provide the ultimate convenience for attendees who can join from anywhere on a laptop.
Event streaming and live Q&As on social media present a big opportunity for B2B marketers
Going live on social media should be another consideration part of your content marketing plan. Social media sites like Facebook are prioritizing live stream video content, meaning live content is less likely to get lost in the sea of regular posts and videos.
Additionally, Facebook wants more users to go live: “Live” is currently the first option in the status bar and sometimes you’ll receive notifications of when someone you follow goes live. With this extra push from Facebook, your company should be considering the live option to stream an event or run a live Q&A session.
4. Chatbots & Messaging Apps are the Future of B2B Marketing
5. Artificial Intelligence for More Productive in B2B Marketing
6. The Race to “Position Zero” in B2B Search Engine Marketing
B2B Marketing Trends & Beyond
Digital marketing has one consistency: it is ever-changing. In order to stay current, it’s important to adopt new technology, fail forward, and test what works for your business. Which strategies will you try to implement?