SEO versus SEM - Maven Collective Marketing

SEO vs SEM: Beyond the Abbreviations

Erica Hakonson B2B Marketing, Search Engine Marketing, Search Engine Optimization 4 Comments

Marketing buzzwords and abbreviations are a dime a dozen. Quit scratching your head over SoLoMo and YMMV and instead consider Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Perhaps …