Maven Collective Marketing is excited to announce that we’ve been awarded PR Daily’s Content Marketing Award for redeveloping BONZAI Intranet’s website and significantly increasing traffic, leads and revenue.
Maven Collective Marketing, was recently chosen from a wide pool of entries and named a winner of PR Daily’s 2019 Content Marketing Awards in the “Website” category for its redevelopment of BONZAI Intranet’s brand positioning, buyer journey mapping and website.
Ragan Communications and PR Daily run 11 awards programs each year, including the prestigious Digital PR and Social Media Awards, PR Daily Awards, Employee Communications Awards and Video and Visual Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.
PR Daily’s Content Marketing Awards celebrates teams, organizations and consultants who have redefined the field with their groundbreaking work. As a winner in the program, Maven joins an elite group of past winners, including Turbo Tax, Microsoft News Center, Aflac, Blavity, Tijuana Flats, the National Fire Protection Association and Yazaki North America.
“We are so happy to receive PR Daily’s Content Marketing Award and are grateful for the recognition. This achievement acknowledges the strategic thinking, creativity, and knowledge of best practice the team of Maven’s attain and what our clients trust about working with us” shares Erica Hakonson, Principal of Maven Collective Marketing.
Maven’s audit of BONZAI revealed the site was underperforming compared to its competitors, in both organic and paid search traffic. To improve upon this finding, the goals Maven set out included:
- establishing BONZAI as a leader in its market
- communicating the benefits of choosing BONZAI
- improving site search
- crafting valuable content
- converting site visits to leads.
Maven then developed a new brand positioning strategy and buyer journey map. The valuable content added was a key component in converting site visits to leads.
The results show organic search traffic has grown by more than 20%, qualified leads have grown 35% and revenue has increased by 176%. To achieve this analysis of competitor sites was also conducted to help form the basis of the website messaging and content.
“Maven Collective Marketing set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Maven Collective Marketing. We look forward to your continued success.” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.
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