Empowering Female Entrepreneurship: A Celebration of International Women’s Day

Maven Collective Marketing B2B Marketing, News Leave a Comment

In honor of International Women’s Day, Simon Fraser University’s Beedie School of Business tables a Women’s Panel of Entrepreneurs to bring greater awareness to females running their own businesses successfully …

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Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing & Beyond

Maven Collective Marketing B2B Marketing, Email Marketing, Search Engine Marketing 1 Comment

Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent?  This post will take you through the …