In honor of International Women’s Day, Simon Fraser University’s Beedie School of Business tables a Women’s Panel of Entrepreneurs to bring greater awareness to females running their own businesses successfully …
Should You be Using Google’s Marketing Platform?
A few months ago, Google revealed new brands and solutions for their popular marketing and advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. They announced that they …
Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing & Beyond
Ultimately, it all comes down to ROI on your marketing dollars. But how should you be measuring that ROI actively for money spent? This post will take you through the …