We are glad you asked. Have you ever noticed that you attract traffic to your B2B website but you aren’t generating any leads?
If yes, that means you need to audit your conversion process. Are you presenting the right calls to action? Are you presenting secondary calls-to-action?
Are your confirming your buyers’ confirmation bias? Are you using color schemes, eye attracting elements, persuasive language and the principles of sticky content to your advantage? If you aren’t generating the leads you want from your website request our B2B Conversion Optimization Audit today!
This is critical to the success of your business. Is your website optimized for peak performance to attract more prospects? Are you optimized for the best page load time in all your target markets?
Are you providing the right social proof to enable prospects to trust you? secondary calls-to-action? How are you measuring up to your competitors? Is your unique value proposition apparent, impactful and resonating with your target audience?
Have you optimized your webpages with title tags, page titles, meta descriptions, headlines/subheadlines, internal links and page content that will help you be found by search engines?
You architected your buyer journey, so of course you know what your prospects/buyers will experience. Unfortunately, this is not the case. The buyer journey for B2B companies is extremely complex and almost never linear. It looks more like a ball of yarn than a straight line from point A to point B.
So where is your buyer journey breaking down? When are you leaving it up to your buyer to take the next step rather than guiding them? Can you intercept your buyer earlier in the buying process?
If you are seeking answers to any of these questions request our Buyer Journey Audit, including the Conversion Optimization and Digital Performance Audit today!
As business owners and marketers, we become so engrossed in our own business and daily activities we often forget to come up for air to see the big picture of how our execution fits together and more importantly how all of this is being perceived by our target audience, our buyer.
A B2B Digital Website Audit provides you snapshot of how you are communicating with your buyer today, your strengthens, your shortfalls and how you can improve your buyer journey to increase conversions moving forward.