Client Case Story: Catapult ERP
The Client
Catapult ERP provides managed services and long-term support for Microsoft Dynamics and Acumatica ERP and CRM solutions to midsized organizations. Catapult specializes in implementation, upgrades, cloud migration and support, to keep capabilities, users, and processes aligned.
Catapult ERP engaged Maven Collective Marketing as they were struggling to generate leads and effectively nurture them through the sales cycle.
— Elliot Fishman
CEO, Catapult ERP
“Maven Collective Marketing are seasoned digital marketing professional with a strong passion for B2B technology. Erica has a unique ability to challenge the status quo and conventional thinking to find creative and constructive solutions, she is a pleasure to work with!”
The Challenge
Catapult ERP realized that their weakness lay in generating leads and they were lacking an effective strategy to nurture leads along the buying process. Catapult ERP needed expert help with SEO content development in order to attract prospective customers to their website. A nurture campaign strategy was also required so that leads could be adequately educated on Catapult ERP’s offering and encouraged down through the sales funnel.
The Services
SEO Content Marketing Strategy + ExecutionRe
Lead Generation Strategy + Execution
Email Marketing and Nurture Marketing Strategy + Execution
Marketing Recruiting, Hiring + Training
Marketing Automation Strategy + Execution
Marketing Analytics and Reporting Strategy + Execution
social media marketing strategy + execution
CMO for Hire
The Solution
Catapult ERP engaged Maven Collective Marketing to help them develop a comprehensive digital marketing strategy that would attract new leads to the website, nurture buyers through the initial buying stages as well as cross-sell/upsell current clients with new service offerings and subscription services.
Maven Collective Marketing devised and implemented an effective SEO strategy. Thought-leadership and online events were part of the services delivered to establish Catapult ERP as an industry thought leader.
The new marketing strategy rounded off with new conversion landing pages to drive conversions, a long-term website evolution strategy and an email nurture campaign to encourage leads along the buying process.
The Results = Outcomes
