Client Case Story: BONZAI Intranet
BONZAI, an intranet software product founded in 2014 by Dynamic Owl Consulting, was acquired by Skyvera to join their portfolio of enterprise software solutions, adding to the growing portfolio of ESW Capital Companies.
BONZAI engaged Maven Collective Marketing to redefine their digital marketing strategy, brand positioning, go-to market messaging, lead generation strategy and overall buyer journey. This was just the beginning as Maven Collective worked side-by-side BONZAI to define and market an award-winning digital workplace solution.
— Rayna O’Neil
VP of Sales, BONZAI
“Where do I start? My experience working with Maven Collective has restored my faith in the power of marketing. They deeply understand today’s buyer. They know that to create qualified leads, you must mirror the buyer’s journey. Every piece of marketing collateral has been crafted to educate and entice. “
BONZAI quickly identified that both marketing and growth strategy differed for a product company than a consulting service company. Bonzai Intranet were struggling to effectively define their marketing strategy and position their brand in a crowded marketplace.
What’s more, BONZAI Intranet needed a robust lead generation strategy to attract and nurture qualified large SMB and Enterprise sized prospective customers consistently.
BONZAI Intranet were ready to establish themselves as a market leader in the intranet space, but didn’t know how to position and promote themselves to do so
Digital Marketing + Buyer Journey Audit
SEO Content Marketing Strategy + Execution
Lead Generation + Conversion Optimization Strategy + Execution
Brand Repositioning + ReBrand Launch
Thought Leadership Marketing Strategy + Execution
Website Redesign + ReArchitecture + Re-SEO Content Optimization
Email marketing & nurture marketing strategy + execution
Paid Advertising & Directory Advertising Strategy + Execution
Event Marketing & Conference Marketing Strategy + Execution
CMO for Hire
BONZAI Intranet hired Maven Collective Marketing to identify strategic marketing issues and devise and implement a strategy to address these brand positioning, lead generation, SEO/SEM, team alignment, website performance and buyer journey tracking/architecture.
First, identifying the priority issues through a proprietary Digital Marketing / Buyer Journey Audit, Maven Collective Marketing was able to formulate a plan, strategies and long-term vision to help BONZAI achieve their goal of positioning themselves as an Intranet & Digital Workplace Thought Leadership Hub while consistently attracting Enterprise-Level Qualified Prospective Buyers and successfully nurturing these buyers from lead to new customer.
The Results = Outcomes
— Marisa Goldenberg
“Maven Collective Marketing has elevated our brand to new heights, from every individual piece of educational collateral to our stunning and comprehensive website. Although the website is only a few weeks old, we have already seen a significant increase in the quality of our website leads, resulting in nearly 100% conversion to a demo.”