LET YOUR B2B MARKETING
CAREER EMBARK

You are an outstanding B2B Digital Marketing Specialist who lives and breathes B2B digital marketing. You possess a knowledge of digital marketing channels and tactics, with a specialization in B2B digital marketing and technology marketing. Sound familiar?

At Maven Collective, you will be responsible for helping strategize, design, and execute various digital marketing campaigns using a variety of digital tools and mediums across client accounts. After campaigns have been launched, you will extract and analyze data across multiple channels. This will include website launches, events (both virtual & in-person), email marketing, social media marketing, paid advertising, SEO/SEM, brand development, video marketing, and more.

RESPONSIBILITIES:

• Maneuver digital marketing campaigns through all areas of the project lifecycle.
• Clearly understand and implement digital marketing campaigns which fit client needs.
• Provide analytical reporting of campaigns to stakeholders.
• Keep campaigns, databases, lists, contacts, and touchpoints up-to-date.
• Research, plan and develop the overall digital marketing strategy for our clients.
• Work with account managers & clients to set specific marketing goals and targets that align with their overall direction and business objectives.
• Use insights and data to identify each client’s unique needs, goals, opportunities, and challenges and determine which digital marketing channels will be most effective.
• Identify and set up the tracking of conversions at each step of the user journey to accurately attribute results to different marketing tactics.
• Perform in-depth research and compile data to identify potential gaps, market trends, and new opportunities to support ongoing strategies.
• Collaborate with our internal team to execute specific initiatives and campaigns to meet the objectives of the broader strategy.

QUALIFICATIONS:

• Marketing Bachelor’s degree or equivalent preferred, or Digital Marketing Diploma.
• Experience in B2B marketing and technology marketing is an asset.
• Experience with SEO and SEM, content marketing is a must.
• Experience with CMS, MAS, and CRM systems is an asset.
• Experience with B2B social media campaigns (e.g. Twitter, LinkedIn, Instagram) is desired.
• Experience with Google Analytics, Google Search Console, Google My Business, Bing Places, and Bing Webmaster Tools is an asset.
• Fluency in Microsoft 365 suite (Outlook, Excel, Word, PowerPoint, Teams, SharePoint, OneNote, etc.) is required.
• Fluency in Google Business suite (Docs, Sheets, Templates, Sites, etc.) is a plus.
• Excellent written, verbal, and collaboration skills, native or professional English required.
• Agency experience or diverse backgrounds in different roles, and companies, are a plus.
• Excellent interpersonal skills and ability to engage a cross-functional team.
• Grasp of digital best practices and emerging digital tools.
• Comfortable being in a client-facing role and speaking to process and results.

You are an outstanding B2B copywriter curating content to market SaaS products and technological services. You love creating written pieces that are clear, concise, and engaging for customers. Sound familiar?

RESPONSIBILITIES:

• Write compelling content for print, web, product marketing, advertising, and marketing collaterals.
• Produce well-written content that is SEO friendly and optimized for conversion.
• Create compelling ad copy, landing pages, and marketing campaigns.
• Work with account managers to ensure messaging is consistent and matched the clients’ brand positioning.
• Define key messages and brand voice for external communications.

QUALIFICATIONS:

• A bachelor’s degree in marketing, communications, journalism, English, or a related field
• Strong editorial, proofreading, and writing skills are desired.
• Experience with SEO and SEM and content marketing best practices is a must.
• Experience with keyword research is desired.
• Experience with social media and content marketing
• Excellent written, verbal, and collaboration skills, native or professional English required.
• The ability to manage multiple projects and meet deadlines under pressure is an asset.

You are a visual storyteller that engages, informs, and inspires. You have an in-depth understanding of elements such as shapes, colors, typography, images, and more to convey ideas to an audience. Sound familiar? 

RESPONSIBILITIES:

• Work on various projects and media, using design software to illustrate and develop innovative visual designs that meet business goals.
• Obtain input from account managers, ensure designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately.
• Work independently and cooperatively on numerous projects with the marketing team.
• Examine existing processes, identify flaws, and create solutions to improve design capabilities.

QUALIFICATIONS:

• Bachelor’s degree in graphic design, art, or similar discipline
  Exceptional creativity and innovative design skills
• 2+ years experience (academic and professional) with design software, including Illustrator, InDesign, Photoshop, Dreamweaver, etc.
• Proven experience with graphic design, with a strong portfolio of work.
• The ability to take direction from written or spoken ideas and convert them into a design that connects is desired.
• The capacity to manage multiple projects and meet deadlines under pressure is required.
• Experience in animation, videography, and photography is an asset.